5 Key Activities to explode Commercial Real Estate Business Using Salesforce

5 Key Activities to explode Commercial Real Estate Business Using Salesforce

Are you a commercial real estate agent, broker, or manager? 

If so, then you definitely want your commercial real estate business to grow faster!

Adopt these practices to speed up your business:

Use Salesforce CRM as a Value Add

The main idea of using a CRM like Salesforce is to ease the agent’s daily life. Beyond stakeholder alignment and executive buy-in, the tool itself must offer the value that assists with prospecting, setting goals, building the pipeline, communicating, and managing deals. 

Deeply integrate Salesforce CRM into your business organization, continuously aggregating information, assisting in communication, visualizing data, tracking, and projecting past and future performance.

The use of tools other than sophisticated CRM can be very tedious and pesky. A CRM like Salesforce offers a wide variety of tools to automate, capture the data, get investor account information, calendar syncs to the automatic logging of email correspondence.

Read to learn: How the real-estate industry can leverage Salesforce to streamline their sales funnel

Easy-to-use UI

It is not just about using a CRM, it should be designed for easy use. The most important things agents care about is usability and ROI. The user interface should encourage little to no manual intervention with minimal manual data entry, a seamless user experience, and the number of clicks required to complete the primary task.

Users should be able to interact with the most valuable and common user information to the top of the page layouts. This limits the set of data points required to the least and right set. This facilitates users to quickly understand what they need to do and complete data entry efficiently and promptly.

Privacy of Brokers

Salesforce assures Brokers privacy by restricting the accessibility of sensitive information within the department and Channel Partners.

It is also restricted in terms of view access to different departments like sales and accounting. 

Here, the admin has a right to restrict the department access and allow access to detailed information about each sales deal, rate, and commission to brokers. 

All information of Brokers (Channel Partners) is further restricted by allowing them a unique code, so that information is not visible to any and the privacy of brokers is maintained.

Implementation efficiency

After correctly setting CRM and training has also been provided, the next important thing is to measure the adoption. Many firms start by simply measuring logins, deals added to the system and the total amount of pipeline. 

After that, they move on to look at the entry of key data points on those deals and related information, such as the companies, contacts, and properties related to those deals. With Salesforce, you can easily measure the adoption with metrics, which can be further customized to each firm’s unique needs.

Use it regularly

The more you use it, the better lifestyle you are ought to live. Frequent use of CRMs like Salesforce during team meetings and 1:1s ensure regular usage of CRM. 

Salesforce enables you to generate contracts and documents, which can be done if and only if the data is in the system. With proper design and measured adoption, Salesforce can save everyone’s time on the team, from brokers to accounting, by facing the adversities faced after hunting for data at various points in the business process.

To summarize:

  1. Make Salesforce a value add in your work practice.
  2. Make the user interface friendly and interactive.
  3. Protect the broker’s information.
  4. Make sure and measure adoption metrics.
  5. Make sure Salesforce profoundly integrates into the workforce.

Introducing RealE 360: Sell Faster… Manage Smarter

RealE360 is a comprehensive automation solution built on the world’s #1 CRM platform ‘Salesforce’ will help modern-day realtors, real estate agents, brokerage firms spend less time on intricate processes and more time growing business portfolios.

Advantages:

  • 360-degree customer view
  • 45-50% reduction in the operational costs
  • 70-80% increased sales & marketing ROI
  • Ensured zero lead leakage
  • Smart & automated lead assignment
  • Get lead in real-time from any sources – Social, other property portals 
  • Track the time spent from the first contact made to Site Visit and close

RealE 360 encapsulates your customer personas for an at-a-glance view of all the integral procedures of your real estate business. To know more, please get in touch for a demo.

ALSO READ: Why you Need a Real-estate CRM – Top Five Reasons