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InleData: Empowering Your Business with Delta Lake

Data has been the primary resource of ever-increasing profitability for any business. In comparison, its advancement and precise analysis are necessary to ensure that it’s reliable. 

 

Delta Lake brings reliability to Data Lakes while ensuring data integrity with ACID (Atomicity, Consistency, Isolation, and Durability) transactions.

 

The genuine concern is why businesses are switching to Delta Lake and how enterprises are accelerating their business growth resulting in a faster ROI. 

 

We decided to answer this concern through a power-packed webinar.

 

This webinar strives to help you understand how Delta Lake helps businesses accelerate their revenue growth through its accurate streaming analytics and big data handling capabilities.

 

Through this webinar, you’ll know how enterprises can leverage Delta Lake without having a dedicated team and build capabilities not just within a team but the organization as a whole. 

 

You will also learn how to get a lot more business value from a single tool while potentially able to migrate the legacy Data Warehouses into the new platform with ease. 

 

Get an insight on how to modernize your data and AI architecture and deliver more use cases while saving costs from retiring legacy infrastructure, increasing both revenue and data team productivity. 

 

Our experts will give an insight into how to get better insights from data, reduce risks, control costs, and increase business value from all of your data.

 

Join us on May 13, 2021, at 11 AM EST to explore how Delta Lake solution can empower your business and how you can level up your knowledge for a quicker ROI. 

InleData Webinar Key Takeaways:

 

  1. How you can scale up your business without having a dedicated team
  2. Meet the unique needs of your business
  3. How to gain a competitive advantage by effectively harnessing your data
  4. How to accelerate your business outcomes for a quicker ROI

 

Webinar details: 

 

Title: InleData – Empowering Your Business with Delta Lake  

Date: May 13, 2021

Time: 11 AM EST | 08:30 PM IST

Duration: 30 Minutes 

 

Discover how enterprises can fuel up innovation and accelerate their revenue growth resulting in a quicker ROI. Register here

Climb Success Ladder Faster with CEPTES
ceptes, Salesforce, Salesforce Developer

Climb Success Ladder Faster with CEPTES

Salesforce is one of the fastest-growing sectors in the IT industry. With cloud gaining popularity among modern businesses, the need for a Salesforce cloud solution is on a rapid rise. As a result, the demand for qualified and competent individuals with expertise in Salesforce is also rising. A career in Salesforce development can be immensely rewarding provided that you join the right team and good organization, such as CEPTES – a top-rated Salesforce Certified Silver Partner.

Joining CEPTES could be the wisest and the best decision you will ever make towards ornamenting your curriculum vitae and adding value to it. Some of the top reasons why CEPTES is the best workplace for you include-

 

Rewards and Recognition: 

Undeniably, money is the biggest motivator for any job or business we endeavor in, but, at the same time, we all strive for recognition also for our efforts. At CEPTES, you will get amply rewarded and recognized for all your valuable contributions on the job.

 

Rewards & Recognition 

A Culture of Innovation: 

Innovation is not just an expectation here, but it is also a culture we foster. In other words, every employee is encouraged to share his/her innovative ideas, participate in brainstorming sessions that lead to innovation, and frankly & fearlessly come up with unique suggestions that may help product/service/solution/process improvement.

 

A Culture of Innovation

Flexible Working: 

Some of us are highly productive in morning hours whereas others tend to work more efficiently in the second half of the day. Therefore, we understand these human limitations and encourage you to work at your preferred shift (from the available options in your department).

 

Flexible Working

 

Also Read: Conquering the Cloud: CEPTES Journey So Far

 

Great Learning with Industry Experts: 

We are happy to have some of the brightest and most brilliant Salesforce experts as our team members. When working with these highly skilled people, you stand to gain a lot in your learning and knowledge about the Salesforce technologies.

In short, you will climb the success ladder faster with CEPTES as you learn more and achieve more in all spheres of the fantastic platform called Salesforce.

Some of the challenging and significant roles you can apply for include:

You can join our ever-expanding team of Salesforce experts at different levels – from entry-level to mid-level and senior management.

Salesforce business analyst – As an analyst, you will closely monitor the progress of the company and competition, figuring out what works the best and what doesn’t, create user requirements for the implementation of Salesforce.

Salesforce functional consultant – You need to have Salesforce implementation skills and expertise in other features as well. You will be someone who accepts user requirements and interprets these into solutions that are ready to be implemented. No or little coding is required as point & click functionality is used for the purpose.

Salesforce Architect- As a Salesforce architect, you will be overseeing and supervising complex solutions and ensuring their success.

Salesforce Developer- As a Salesforce developer, you will be working on various client projects – helping our clients get the most of Salesforce as a SaaS, PaaS, or IaaS solution.

 

You can also apply for AppExchange roles that include:

Implementation Experts – From simple Salesforce implementation that even a Salesforce Admin can also handle highly complex Apps like Accounting packages or CPQ tools, you will make sure performance is done professionally and immaculately.

Support Roles – Apps need ongoing support, and this is what you will be doing if you opt for support roles.

You can assume many other roles and responsibilities, depending on your qualifications, expertise, experience, skill-set, and interest. Please visit our careers section or connect with the HR team to explore great career opportunities for you at CEPTES.

Conquering the Cloud: CEPTES Journey So Far
ceptes, Salesforce Integration

Conquering the Cloud: CEPTES Journey So Far

  • The journey started in 2010 with just a couple of employees and customers across the US and India. Ten years ago, we endeavored to help global IT firms move their sales & services operations to the cloud. Since then, there has been no looking behind. Within a year of its foundation, CEPTES expanded its services to the Netherlands and added more customers. Today, we are happy to announce that we have 200+ customers, and our workforce is growing stronger by the minute!

Today, CEPTES is an accredited and highly sought-after Salesforce Service provider among businesses looking to tap the Salesforce cloud’s immense potential. As a Salesforce Silver Consulting Partner, we strive to deliver high-performing, out-of-the-box, and lightweight cloud solutions to businesses worldwide. 

In our journey so far, we’ve worked with some of the top-notch companies and brands that were looking for innovative and high-performing Salesforce solutions, such as:

  • Complaint handling and risk management with Salesforce-powered solution – We automated the client’s entire operation, thereby making it more accessible, better, and faster.
  • Donor portal for an NGO – As a result, the NGO can keep better track, manage, and retrieve its donor records.
  • A healthcare service provider with Salesforce Lighting Migration – Leading to significant revenue growth and improved operations across departments. 
  • Vehicle repair and service appointment solutions through Salesforce – We helped the client streamline the process for their end-users with the Salesforce cloud solution.

We’ve helped countless businesses understand the cloud’s significance by helping them to scale up their operations with the Salesforce cloud. 

At CEPTES, we follow a methodical process to empower businesses with the cloud. Our unique approach focuses on multi-cloud, so you have a robust platform that allows you access to customer data in 360 degrees. 

We leverage sales cloud, community cloud, service cloud, and Pardot to implement multi-cloud solutions that empower businesses with 360 View of Customer Relationships. 

Companies that employ multi-cloud customer 360 Solutions are on a winning edge by offering highly personalized and customized services to their customers. 

 

What’s the Buzz Around SaaS, PaaS, and IaaS?

 

What's the Buzz Around SaaS, PaaS, and IaaS

Businesses can boost their productivity & efficiency without adding to the costs with SaaS, PaaS, and IaaS. At CEPTES, we help companies integrate these three services and start using them immediately for enhanced profitability. 

The mistake lies in the approach: migration first. 

When adopting the cloud, most enterprises treat it like another hosting environment where they can dump their problematic and sluggish internet legacy and IT systems. 

This way, these companies might succeed in cutting down their costs of infrastructure and enhance performance, they end up short-circuiting their cloud-adoption process as they follow the legacy-first path and fail to take advantage of the highly flexible, modern platform. 

Most organizations end up missing almost 80% of the benefits that the cloud can offer. 

 

The Solution!

 

The Solution

 

At CEPTES, we focus on Salesforce integration, customization, and implementation of all Salesforce products and solutions. However, our expertise lies in building, developing, and deploying enterprise-grade applications at blazing fast speeds. 

Large enterprises should grasp the power of the cloud-first and understand how it is different from the legacy system by working on small but essential proof-of-concept projects on varied topics, including artificial intelligence, predictive analytics, machine learning, and many more. 

Pursuing these will help enterprises better understand the cloud’s security issues, build a development pipeline, and benefit from this fantastic technology’s elastic principle. 

Since a data center may not be the best place to accommodate these innovations, it’s recommended that you employ these innovations for prototyping a feasible agile approach of DevOps.

Unburdened by the legacy system’s constraints, the new and unique capabilities of the cloud offer great flexibility and produce fantastic gravitational pull within your organization. Businesses can leverage the most actual potential of the cloud to save costs. But they must ensure they derive maximum value for their money while opting for the cloud. There are two ways in which you can adopt Salesforce cloud – one is the subscription model wherein you pay upfront, and the other is the pay-per-use. However, each model has its risks and benefits.

You may end up incurring more expenses with the subscription model in case service consumption is not monitored, and the company continues to pay for a service no longer in use. Conversely, pay-per-use may put your operations in trouble as you never know how soon the budget may deplete in the event when consumption exceeds forecasts.

It is, therefore, pertinent to align the decisions of purchasing the cloud with the critical objectives of your business. Whether your goal is to cut the costs or increase flexibility or both? Shadow-IT-assessments and identifying the cloud services being used that have been bought outside of the control of the IT dept. In short, it is essential that you have complete visibility of cloud services in use by your organization to ensure you save costs and manage security vulnerabilities.

 

CEPTES – Helping Global Businesses Tap Salesforce Cloud’s Potential for their Advantage

If you have been struggling to reduce costs and digitize your sales & marketing operations, Salesforce Cloud should be on your shopping list. Call us to discuss how CEPTES can help you employ Salesforce Cloud for your business gains. Connect with us or request for a demo here.

Salesforce-Vaccine-Cloud-Streamline-Vaccine-Management
COVID-19, Salesforce

Salesforce Vaccine Cloud: Streamline Vaccine Management

“Designed to allow scheduling appointments more efficiently allowing it to integrate with any scheduling system.”

As the global vaccination effort is underway to end the COVID-19 pandemic, Salesforce has offered vaccination solutions to accelerate these efforts. 

Salesforce has launched a vaccine cloud solution designed to make scheduling appointments easy and effortlessly manage it to integrate with any scheduling systems in use. 

 

Designed to allow scheduling appointments more efficiently

The Vaccine Cloud upgrades are free, and it offers more reliable ways to schedule their vaccine appointments. In late January, Salesforce first launched the Vaccine Cloud to ease vaccination programs for various organizations to manage the vaccination programs end to end on a single platform. 

Salesforce’s new capabilities to Vaccine Cloud allow residents to help them pre-register to receive a vaccination on their own through a scalable website while eliminating the need to refresh the page constantly. This helps them to know new appointments or wait through their phones.

Once the residents are eligible for the vaccination, they are notified either through a text or an email to schedule their appointment. 

This helps them to avoid waiting for the moment when the slots are released on the website. 

Vaccine Cloud Connects People to a Personalized Scheduling Process

Vaccine Cloud Connects People to a Personalized Scheduling ProcessVaccine Cloud helps several organizations like healthcare enterprises, health care providers, and government organizations to manage vaccine administration hand-in-hand. 

Vaccine cloud benefits with an efficient vaccine management ground. It also helps the front liners like the health workers to plan and administer vaccination approaches to connect and reach people in a great latitude.  

  • Understand, track and communicate with the people.
  • Avoid delaying digital vaccination, do not keep it pending for extended days.       

It helps one connect to hundreds of vaccination sites, making work simplified. A precise workflow helps an enterprise manage vaccine administration with great ease. 

Healthcare enterprises can easily manage dosage, monitoring, scheduling, and staff training.

Vaccine Cloud connects people in a more personalized scheduling approach by enabling them with a one-time link use ensuring equal access to the system. 

When someone clicks on the link, it shows when and where the available appointments are and holds a place until the appointment gets booked. 

It also helps several organizations to scale the online vaccine distribution. 

Conclusion

It’s imperative to integrate ethics with the vaccine management process since hundreds of decisions are made every hour to establish a smooth digital experience. When all the countries are in a race to mobilize the spread of COVID-19, vaccinating a massive cover of their populations as quickly as possible. While the virus is spreading rapidly with no sign of disappearance, businesses possess a vital role to play over blunting misinformation, becoming facilitators and educators to tackle situations. To know more, connect with us

Top 6 Reasons I Love to Work at CEPTES
ceptes

Top 6 Reasons Why I Love to Work at CEPTES

CEPTES is flourishing! The past decade’s growth has been phenomenal, and the company is heading for unprecedented growth soon, despite the pandemic. We all aspire to do something genuinely great and fulfilling. Having spent almost 2.5 years on the job here, I have been excited, appreciated, and inspired by the wonderful people I call my colleagues here! This fast-growing Salesforce company offers immense opportunities for growth and success for Salesforce professionals like me.

Using technology for innovation, CEPTES is the best place for all brilliant minds with out-of-the-box thinking. Let me quickly sum up some of the most incredible reasons why I love to work at CEPTES?

 

Grow with the organization

CEPTES is growing at a fantastic pace compared to other companies of the same strength. Working at such a company can mean you are ready to soar high on the clouds of success, and your career is on the right track. Here, I have many opportunities to learn, improve, and work with experienced resources, which are quite cooperative and helpful. I am ready to make significant strides in my career with the swiftly growing CEPTES.

Grow with the organization

Learn to innovate

After joining CEPTES only, I realized that innovation could be taught, and people can learn to be innovative, thanks to the beautiful environment and the culture that nurtures and encourages innovation without any biases. Irrespective of your organization’s position, you can share your innovative ideas, and the best part is you can share these ideas without fear of any kind. 

The seniors are highly supportive, and the management is highly encouraging to all those who want to contribute through innovation. The ultimate goal of all this is to make CEPTES a more welcoming and friendly workplace for the employees and a perfect outsourcing destination for clients looking for outstanding Salesforce solutions.

Also Read: How CEPTES Balances its Employees’ Work Life?

 

Learn to Innovate

CEPTES wears its core values up its sleeve 

The company maintains complete transparency throughout the processes, and as an employee, I can say that CEPTES wears its values right on its proverbial sleeve. 

Furthermore, CEPTES ensures that its core values don’t just stay there on the wall. The values are applied across its operations and the company culture. So, we all strive to achieve common organizational goals, and being part of this company is a fantastic feeling for me.

 

Work with supportive colleagues and management

The people here are just incredible, and they have imbibed the company culture in their routine. Even when I was hired, I faced some incredibly different and unique questions during my manager interview. This was perhaps the first glimpse of how amazing it’s going to be once I get to work here. And, luckily, I am here and enjoying every single day of my employment here since then! The agreement, mutual support, and innovation culture encourage everyone to support one another, bearing only the common goals and organizational growth. 

Work with supportive colleagues and management

Thriving culture

A winning culture can be your ultimate launch pad to success, no matter whether you are a Salesforce developer, Salesforce consultant, designer, or expert in any other domain. CEPTES is an organization where growth, success, rewards, and recognition will fall in your lap, provided that you also give your 100% to your job!

Try and try until you succeed 

Are you afraid of failures? Do you think you’ll be out of the organization if you fail? Well, at CEPTES, you get all the support and guidance needed to ensure success in your career as long as you are willing to put your best efforts, learn from feedback & criticism, and innovate!

 

Try and try until you succeed

 

Wrapping Up

In short, CEPTES is where you ought to be if Salesforce is your passion and unique work culture is your dream. We cater to a wide range of industries, from the titans to the fledgling firms and all those in-between. Are you ready to achieve excellence in your career? Take a giant leap in your Salesforce career with the experts at CEPTES – the fast-growing Salesforce Silver Partner! Check our latest job openings to be a part of CEPTES!

A Day in the Life of a CEPTES' Salesforce Developer
ceptes, General, Salesforce Developer

A Day in The Life of a CEPTES’ Salesforce Developer

We firmly believe in spreading knowledge and education about our field so that aspiring Salesforce developers can pursue a career in this trailblazing technology. 

In today’s post, we’ll try to catch a glimpse of what a day in the life of a CEPTES’ Salesforce developer entails.

 This is the story of Parth – Senior Salesforce Developer at CEPTES.

 Parth says, “While applying for jobs into development after completing graduation, I developed an interest in coding for Salesforce solutions. I worked hard and soon earned Salesforce certification. Luckily, I got the opportunity to work with CEPTES, and that completely changed my life. I was soon on the clouds of success, earning, and job satisfaction, thanks to CEPTES. Initially, I worked under my seniors guidance for a few months. Let me tell you I learned a lot during this period – right from coding and learning new algorithms to learning SaaS, PaaS, and IaaS.”

 Salesforce reins the ecosystem of the enterprise cloud today. “As a Salesforce Developer, I enjoy my job a lot here at CEPTES. Every day brings forth a new challenge that helps me better understand this ecosystem and perform outstandingly well.”

 Here’s a quick summary of what Parth told us when asked how a typical day of Salesforce developers like him go at CEPTES.

 Parth gets up early, at the crack-of-dawn, takes a shower and gets ready, drinks coffee, eats breakfast, and then sets off for the office, which isn’t very far away from his rented flat. He goes to the office on Tuesdays and Fridays, and other days he works from home. While on the way to the office, he scans his social profiles (Twitter, LinkedIn, Facebook, and others) for the latest tech updates in mobile, Salesforce, IoT, AI, integration, and more. He utilizes this time for uploading some valuable information for his connections.

  Story of Parth

 

  1. He arrives at the office by nine and greets his co-workers as the environment is impressive at CEPTES.
  1. Around 10 o’clock, they have a meeting with the planning team. During the meeting, each team member has to update on the project’s status and deliverables for the day. 

 

Meeting with the Planning Team

 

Parth says, “These meetings are crucial as usually multiple people work on each project. For example, the client might have asked us to customize their Salesforce environment. The manager, in this case, will check with the Salesforce consultant first if he/she can build the customization points & clicks. If code is required for the customization, a developer (like me) would be assigned this task (of coding). When the developer completes the task, it goes to the QA team for testing if the code matches the design specs as communicated by the project manager and the consultant. Now, this process may take days and even weeks to complete. Attending these planning meetings (scrums) is, therefore, a crucial part of my job).

 

Also Read: How CEPTES Built a Culture That Inspires New Ideas Every Day?

 

  1. After the meeting, around 10 am, Parth starts coding (in the order of the top priority tasks) that must be completed. He loves the creative freedom that Salesforce developers enjoy in problem-solving as there are many ways to do it.

 

Salesforce Developer enjoying in Problem Solving

  1. At 1, it’s lunchtime, so he goes to the common dining area and pours his food in the bowl and plate to share the food with his colleagues (who are his friends now).
  1. After lunch, he gets to chat or speak with his client (whose project he is working on). Although this is not a regular exercise most of the time, Parth prefers connecting with the client to ensure that he and the client are on the same page.6.Around 3 or 4 pm, it’s time to do the other project’s coding (as assigned during the meeting). The CEPTES team is quite cooperative, and if you are stuck in any project anywhere, help is close at hand as seniors are always eager to guide and help their team learn and grow.
  1. Around 6.40 pm, Parth leaves for home – listening to his favorite music on the way to relax his mind.
  1. Parth reaches home around 7.30, eats his dinner, and enjoys watching his favorite show before sleep.

 Summing Up

 The job is challenging, but then it helps you learn and grow. Innovations don’t occur when you sit passively. You have to accept challenges to innovate and perform. Are you ready to challenge yourself and grow as a Salesforce developer? Join CEPTES!

Sales Cloud: What is the Salesforce CRM All About
CRM, Sales Cloud, Salesforce

Sales Cloud: What is the Salesforce CRM All About?

This is a critical time for all of us as the pandemic is still here. Only new strategies can help us find more leads, increase productivity within our staff, and maintain our clients’ loyalty. Salesforce CRM can help you achieve these goals in the challenging times we all are living in at present. 

CRM or Customer Relationship Management, essentially, is a type of software application built to manage critical data at one central location. In CRM, you may check customer information, send emails, even track your sales progress and follow your social media leads.

 

What is Salesforce Sales Cloud? 

The Sales Cloud is a Salesforce CRM based on the cloud. This cloud includes various tools for purposes that I just mentioned above. Also, Sales Cloud helps businesses in better contact management, sales forecasting, sales force automation, and improving productivity. It enables sales teams, managers, and executives to manage relationships with customers, sales-cycle efficiently, access valuable data about competition & own business, and prioritize tasks.

This system can be beneficial for companies of all sizes and types – B2B and B2C because it is a SaaS (Software-as-a-Solution) model. Meaning that the companies don’t need to work on those on-premise apps that demand servers, new upgraded versions, and have software issues. Salesforce Sales cloud allows companies to reduce their upfront costs, easy upgrades, quick setup & deployment, and scale it as their business grows. 

A robust CRM strategy can help you stay on a leading edge. With Salesforce Sales Cloud, businesses can start focusing on their core businesses and leave the sales & customer relations to the cloud. 

 

Salesforce Sales Cloud

Generate More Sales

Whatever is your industry, geography, or company size, we all want to achieve significant growth in our business. For this reason, we all need to develop a structure which helps our sales reps & managers to do their jobs efficiently, and with the help of the best technology, we can avail for them. Salesforce CRM enables you to make the entire process faster, create workflows, and speed up the approvals process for automating manual tasks, such as assembling complex proposals and filling out orders.  

 

Salesforce CRM

Boost Productivity 

Salesforce CRM is highly portable, and a sales rep can log calls, track opportunities, update data, and respond to the leads anytime and anywhere using their smartphone! This increases their productivity and efficiency! 

Also Read: Leverage Salesforce Sales Cloud and Pardot to Drive Higher Customer Engagement

 

Make Informed Decisions

Without a robust system behind, you may find it challenging to make critical decisions fast. But by tracking conversion rates, lead volumes, and your pipeline all in real-time, you can check the business’s actual state, which allows you to decide better from anywhere. Now you don’t need to carry your office laptop everywhere or connect with the IT staff to create reports. Salesforce CRM analytics software will keep you informed with all the customized sales forecasting reports, and you can build them with immense ease. 

 

Sales Forecasting

How Can Your Business Get the Most Benefits from Sales Cloud?

So, finally, you are ready to go for your share of Sales Cloud to improve your sales efficiency. But before we move further, I think we should discuss the benefits you may get with the Sales Cloud for your business! 

 

Improved Customization

Flexible and quick customization is the key feature that attracts businesses to the Salesforce Sales Cloud. Companies today have varying requirements and needs, and through the enhanced customization with the Sales Cloud, you can quickly develop fine-tuned applications, page layouts, and profiles most suitable for your business purposes. Sales Cloud also lets you build strict record-sharing rules and permissions to mirror the structure & hierarchy of your sales structure. This will help you set up different levels of accessibility to company reports and records. 

Other amazing benefits of Sales Cloud for your business may include:

  • Fully automated customer relationship management
  • Create quotes fast
  • Connect with your customers 
  • Sales Cloud can be integrated seamlessly with other systems 

 

Sales Cloud

Conclusion

If you look at the Sales Cloud from a sales rep’s perspective, it is exceptionally helpful in decreasing redundancies, prioritizing actions, optimizing processes, accessing information, and communicating better to close more deals. On the other hand, managers can use Sales Cloud for its various features that provide a unified view of status and history and tools for designing highly efficient approval processes and workflows. Those in a decision-making position can use the dashboards, forecasting tools, and analysis for making fast and informed decisions. To know more, connect with us or request a consultation here.

How CEPTES Built a Culture That Inspires New Ideas Every Day
ceptes, General

How CEPTES Built a Culture That Inspires New Ideas Every Day?

Innovation is the ultimate key to success! If you cannot innovate, get ready to be left behind in the race by your competition. Leaders and CEOs often ask us, “How do you innovate at CEPTES?” “Can you plan an innovation?” and “Can we train our employees to innovate?”

At CEPTES, we firmly believe that the company’s culture has a lot to do with the innovation taking place there. So, it would help if you create a culture that encourages your employees to innovate. In other words, innovation inspires innovation. Let me put it! When one employee starts sharing innovative ideas with other team members, it triggers a chain reaction with the employees where each employee becomes an inspiration for the other to innovate. Only an organization that nurtures such an environment can think innovative, create innovation, and stand out from the rest.

At CEPTES, there’s no secret formula as such. All we’ve done is refined our thinking in a manner where we adapt & apply ideas that we genuinely believe to be great and worthy of being implemented at any level across the organization. Let’s discuss a few principles that lead to innovation and how we, at CEPTES, apply them here.

 

Innovation Demands Ten Times Improvement

Every idea may sound great initially but may fail if you don’t test it before implementing it. Many arguments can turn out to be innovations with ten times or more improvement. Our Salesforce experts at CEPTES know this, and they focus on delivering highly reliable and scalable Salesforce solutions for a wide range of industry verticals. Since the beginning, over a decade ago, we have been focusing on innovation so that our valued clients get solutions that help them stand out and excel in the competition. By pushing our employees to rework and rethink their ideas at least ten times or more, we help them become confident and sharp innovators and think beyond the ordinary.  

 

Innovation Demands Ten Times Improvement

 

Launch & Listen

At CEPTES, we believe that any idea needs to be tested in the real-world before being implemented on a large-scale. With a minimum viable product (MVP), you can do this beta testing and see how the solution works for your staff and customers before making a heavy investment for developing a fully-fledged solution. This exercise works wonders, and you can use it for testing if the customers/targeted audiences like your idea or not. Then, later on, you can expand it further to accommodate your growing business needs. We did the same when we started years ago. We launched the MVPs and then made rapid, ongoing iterations based on our customers’ feedback. This is how we attained expertise in the domain.

 

Launch & Listen 

Share and Help Others Innovate As Well 

Do you have a great idea? Don’t keep it to yourself! Share with your team and inspire them too to innovate! At CEPTES, we encourage innovation through collaboration. Everyone can share ideas and information openly. The more information you share, the more innovative ideas will be born! We ensure complete transparency during the process to get recognition and appreciation for their creative ideas and thinking.

 

Share and Help Others Innovate As Well  

Bring Innovators Together

We hire people with unique approaches to problem-solving and a natural inclination towards innovative thinking. When these innovators work together in close coordination, the result is an environment filled with more innovators who inspire others. Our goal is to help every employee here think out-of-the-box and develop ideas that resonate in the industry. Hence, hiring the right team matters a lot here. However, it doesn’t mean that we hire people who have done significant innovations in their previous jobs or academics. Instead, our screening process is designed to help us find people who welcome change, love challenges, and are open to criticism because if we cannot hear about our flaws, we’ll never improve.

 

Bring Innovators Together

Summing Up

At CEPTES, we believe that ideas don’t always come from within! Instead, they are scattered all over the world. All you need to do is look around with innovators’ specs to dig & use them for your purpose. And, collaboration and continuous encouragement to innovation can lead to an environment where everyone is enthusiastic and excited about innovation and doesn’t feel like it’s a task they need to complete anyhow.

So, if you too have that hidden innovator in you, CEPTES is where you must be. Join us!

CTOs Leverage Technology to Focus on Customer Success
Salesforce

How CTOs Leverage Technology to Focus on Customer Success

The success of any sales & marketing plan depends heavily on customer engagement achieved through it. Engaged customers are loyal to your business, and they are perhaps the most significant influencers who help you acquire more customers through their positive word-of-mouth. 

When happy customers bring more customers, the interactions are feel-good. These interactions help boost customer satisfaction while reducing churn. Engaged customers are an asset to any business as they help offset new customer acquisition costs, which is 25x higher than retaining the existing ones. 

Customer engagement is as meaningful as customer acquisition, indeed! While helping you boost sales conversion, customer engagement can help you get more qualified leads as well.

The ultimate goal of sales teams is to sell and keep the company’s revenue on an upward trajectory. Considering customer acquisition their highest priority, sales professionals tend to spend most of their time and efforts on this. Conversely, businesses aren’t entirely excited about acquiring new customers only and want to have more loyal clients that return to their business.

Online research indicates that engaged customers spend at least 30% more on subsequent purchases than new customers. 

 

Benefits of customer retention for any business include:

 

Benefits of customer retention for any business

How to Boost Customer Retention?

 

We all know how important it is to achieve greater customer engagement. But “how to achieve it” remains a question for most of us! With digital e-commerce platforms completely transforming how customer interactions were done so far, it becomes essential for the CTOs to devise strategies that help them get these digital platforms – SMS, chatbots, online stores, and more. 

 

Here’re the quick tips for customer retention:

 

  • Power up your business with AI. Chatbots are a tremendous AI-powered tool that helps boost engagement by being available for customer queries 24/7.

 

  • Be available across all channels customers can look you up for! And these include all social and digital platforms where your competitors are also present.

 

  • Set expectations that are realistic and deliverable! Don’t put too much stress on your sales team for achieving an unrealistic target! It may backfire!

 

  • Ensure that consumer journeys are seamless. Modern customers don’t want to spend time deciding how your website works? Focus on UI & UX!

 

  • Use available client data to deliver a great experience to each of your valued customers.

 

  • Pay attention to customer service as that has a lasting impact in ensuring more excellent customer retention.

 

  • Make use of apps as most customers prefer apps to websites when shopping online, as per various online reports.

 

How Can Salesforce Technology Help Boost Customer Retention and Success?

 

Salesforce has been helping countless businesses achieve more excellent customer acquisition for years. Now you can use it for boosting customer retention as well! Salesforce helps streamline all your integrations to facilitate the creation of a lucid data-funnel through the sales, marketing, and customer support teams. 

 

How Can Salesforce Technology Help Boost Customer Retention and Success 

 

Let’s quickly discuss the best ways through which CTOs can leverage the powerful Salesforce technology for focusing on customer success!

 

Centralized Customer Data

In modern times, business success depends heavily on customer data, which keeps the system up and running. Salesforce helps centralize all data sources in one place – including customer communications via VOIP systems, emails, notes, and other channels. With the power of data in your hands, your sales & marketing teams can make better and informed decisions, meet their revenue targets, and strengthen long-term relationships with customers. Centralized data is more reliable and easily accessible when needed.

 

Personalization 

Stop bombarding your valued customers and business prospects with emails as part of your blast campaign! That won’t work anymore! Personalized messages can help you get your news across just as you want! Thanks to Salesforce’s personalized communication system, businesses can send customized emails, forms, and messages that eventually direct the customers to specific pages (landing pages). 

 

Track Customer Data

As discussed above, data is the backbone of modern businesses, without which it is virtually impossible to create and implement any marketing play. Customer data reveals a lot about them – their location, places visited, things they like, their workplace, and more. Using this information, businesses can respond better to their customers’ needs. Salesforce can help you track your customer data in real-time. 

CTOs can have their marketing data connected with Salesforce to avoid abandoned carts. Salesforce technology empowers businesses to keep a watch on the landing pages that attract maximum customers, making it easier to follow customers’ purchase journey and make informed decisions.

 

 

Re-Engage Customers

Marketing and sales teams find it hard to keep the inactive customers engaged because they do not respond to their emails, calls, and messages. As a result, even the best sales pitches remain ineffective. Most of the sales reps end up abandoning such clients. But with Salesforce, you can be sure that even the most inactive customer is kept connected.  

 

Conclusion

Customer retention is the key to business success, and Salesforce helps businesses harness the power of customer data for increased customer retention. By making judicious use of the customer data and having Salesforce technology in place for creating and implementing strategies that facilitate customer acquisition and retention, CTOs can make way for augmented ROI and revenues for their company. Other than the benefits discussed above, Salesforce helps sales officers understand why customers leave their brand/products/business; merge customer retention and services to deliver an enhanced customer experience. CEPTES is a Salesforce Silver consulting partner who can help you to accelerate the business value of your Salesforce.com investment through consultation, innovation, and digitization. If you want to grow your business, connect with us or schedule a demo.

How CEPTES Balances its Employees' Work Life
ceptes

How CEPTES Balances its Employees’ Work Life?

Workers across the globe struggle to strike a perfect balance between their family and work. With our schedules getting tighter and busier day by day, it gets challenging to maintain both – work and office for many of us.

 

Work-life-balancing is challenging and involves juggling the workplace’s stresses with the pressures from family/friends/self. Employees now want greater control over their personal lives and more authority in their jobs.

 

Modern employees prioritize personal needs and seek work-life balance accordingly. Age, new technology, different working conditions, and poor management trigger this. 

On the other hand, when employees have better control & ownership of their personal lives, it reflects on their work-life and their relationships with the management improve. Balanced employees never carry their work issues home and vice-versa. 

As a result, they are highly productive at work and have, usually, fewer conflicts with management and coworkers.

 

CEPTES Helps Employees Maintain Work-Life Balance

Happy employees are an asset, and they can take the business to newer heights of success. That is why pro-employee companies like CEPTES always focus on encouraging and maintaining a perfect work-life balance. 

More excellent employee retention, more loyal employees, and a bigger pool of talented employees are a few of the many benefits of having happy employees onboard.  

 

Work-Life Balance 

How is CEPTES Able to Strike This Balance?

CEPTES implements flexible working and different time-off policies, creates environments, so the staff don’t feel drained & stressed, and promotes healthy discussions to ensure employees are relaxed and productive at the workplace. 

Over the years, thanks to the IT and communication revolution, regular working hours have extended beyond the typical office hours. 

Unlike the earlier days when people used to work manually and wind up the task of the day as office hours would end, things have changed drastically now. Information and communication are so easy now, and you can access the resources anytime, anywhere. 

As a result, employees spend longer periods working than they did before, which is a severe concern here at CEPTES, and that is why the management recommends all employees to complete their work within office hours and unwind when they are home.  

The management here is highly pro-employee, and employees are advised never to mix office and home. An overstressed employee can never enjoy personal life, and when the person fails to find private life suitable, that directly reflects on his/her professional life and vice-versa. Furthermore, it has a very negative impact on that person’s physical and psychological well-being. 

The top management and seniors here at CEPTES strongly believe that work-life-balancing is not just about reporting to the office on time and leaving on time. Instead, it is about completing your high-priority tasks within office hours, going back home happily, and enjoying your personal life. 

Prioritizing things matters a lot here, and it makes all the difference to how well a person can achieve that perfect, dream work-life balance.

 

To help employees achieve a perfect work-life balance, CEPTES does the following:

Time off 

Allowing employees time off is the finest and easiest way to help them cope with professional stress. At CEPTES, we encourage employees to take a walk, go out and relax for a while or do some simple desk exercise or whatever makes them feel better, so they are stress-free at work.

Health is wealth 

At CEPTES, we believe that a healthy person can take better care of all the responsibilities and challenges that come. When it comes to a healthy lifestyle, it doesn’t mean only limiting your diet to healthy foods, but it has a lot to do with physical activity, exercise, peace of mind, and social interaction.

Plan well 

If you cannot plan well, you are indeed planning to fail. That is why we always recommend our employees to plan their daily tasks before they start their work, and this includes planning the functions so that all high priority and essential tasks are completed within office hours.

You don’t take your work home 

When you complete your work during your office hours, you don’t need to carry it home!

Flexible timings 

We understand that every individual is different and has different schedules (personal). By allowing flexible working hours, we will enable them to choose from the available shifts at their convenience.

Time management 

If you cannot manage your time, trust me, things will soon become unmanageable for you!

You don’t miss your hobbies 

Cherish your hobbies and plan your life in a manner that leaves you with ample time to take care of your hobbies as well. Nothing can refresh you better than this for sure!

Other than this, CEPTES offers paid vacations, welcomes feedback from employees, provides health and life insurance benefits to employees, and allows remote work and work from home as well.

Are you also looking for that perfect balance between your work and life? Join CEPTES!