In the latest Spring ’19 release, Salesforce has introduced the new Lightning Web Components (LWC) which is a new programming model for building Lightning components. This will make life easy for JavaScript developers to code on the Lightning Platform as Lightning Web Components are custom HTML elements built using HTML and modern JavaScript. By using...
Business marketing strategies have been evolving at a significant pace in the past few years considering the swift market changes. One of the most prolific change has been customer expectations. 80% of the customers now believe that the experiences they get from a brand from all the touchpoints are as important as it’s products or...
World’s #1 CRM provider Salesforce has extended their low-code Lightning development platform for mobile apps development. Recently Salesforce added Salesforce Lightning Platform Mobile in their low-code space which has seen a number of new products in the past few years. As the demand for enterprise mobile apps is quickly growing, this new low-code mobile app...
Six-months back Salesforce acquired Israeli marketing intelligence platform Datorama. The cloud-based AI software was used by marketers to optimize their marketing campaigns and workflows in order to make them more effective by consolidating and pulling insights from data and enabling the reporting across channels and campaigns instantly to make real-time decisions. Datorama had a strong...
Salesforce’s latest Spring’19 release is focused to offer more personalized and integrated customer journeys while enabling smart work with the highest level of data insights. Here are a few of the highlights of the latest release notes which you need to know. More tools to adopt Lightning Experience Salesforce has introduced new tools to help...
Hello Ohana. We are delighted to introduce our new trailblazer Arun. Arun has joined CEPTES as a Project Lead & he is from Kerala, popularly known as God’s own country. Arun has done some amazing work in his career and it’s a pleasure having him in our team of Salesforce experts. Arun has worked with...
Customer service is going to be the biggest growth factor in 2019 for businesses of every size. 2018 has witnessed a significant rise in the rate of companies that lead the way in customer service with the tools to keep their customers happy and create amazing customer experiences at every touchpoint. Salesforce Service Cloud adoption...
If you are a small or medium scale company, your customers are the single most precious asset for you irrespective of the industry you are in, or the products/services you are dealing with. Customers regularly provide a sense of purpose and direction to any business. Apart from revenue, they drive new ideas and business strategies....
Regardless of the industry you are operating, or the size of your business, customer relationship is a critical factor to achieve business success. Building and maintaining firm relationships with customers is one of the core business goals of any enterprise. The idea of a CRM (customer relationship management) system is certainly easy to agree with,...
During 2017 Dreamforce keynote, we heard the next generation of Salesforce’s Customer Success Platform will empower enterprises to make every customer interaction smarter and more personalized. A year after today, we are witnessing something similar happening as businesses have transformed the way they used to interact with their customers a year ago. All thanks to...
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