Shreshth Tiwari

Salesforce Ventures Leads $23.8 Million Investment in Customer Data and Engagement Platform SessionM

July 26, 2018by Shreshth Tiwari

SessionM, the Boston-based customer data and engagement platform, announced a $23.8 million Series E investment led by Salesforce Ventures. The investment round was led by Salesforce Ventures along with other existing premier investors comprising Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers. The company has now raised over a...

AI Salesforce

Salesforce acquires Marketing Intelligence firm Datorama to accelerate it’s AI investments

July 17, 2018by Shreshth Tiwari

World’s no.1 CRM provider, Salesforce has acquired Israeli marketing intelligence firm Datorama to accelerate its AI initiatives. Though the financial terms of the deal were not disclosed, but few reports indicate that the deal is worth more than $800 million. Salesforce has been a key player in the world of digital transformation which is transforming...

Cloud Einstein

Salesforce Releases the Next Generation of Service Cloud Einstein

July 12, 2018by Shreshth Tiwari

Global CRM leader Salesforce has announced the next generation of their service cloud Einstein, which will combine its CRM solution with Artificial Intelligence (AI) and will offer a pack of other new features to its agents and customers. This will help companies improve their customer service through automation. Companies can now use Einstein Bots to...

AppExchange

Why do you need to look at AppExchange apps rather than developing your own?

July 10, 2018by Shreshth Tiwari

AppExchange has been allowing Salesforce customers to find, install, use, and review thousands of apps which can add real business value. AppExchange enables you to integrate your app into Salesforce and list it on the AppExchange even if you’re not natively built your app on App Cloud. AppExchange has an increasing number of partner solutions...

Dreamforce

5 Reasons you should attend Dreamforce 2018

July 2, 2018by Shreshth Tiwari

As the biggest software conference in the world and Salesforce’s biggest event draws up closer, the excitement is building up. You may not have booked your San Francisco ticket yet, but Dreamforce ’18 is not far away. The best four days of the year for all the Trailblazers are less than three months away. Four...

Dreamforce

Dreamforce ’17 – Let’s go down the memory lane

June 28, 2018by Shreshth Tiwari

The countdown for the biggest software conference of the world has begun. Dreamforce 2018 is around the corner and we are extremely excited about it. The four days of learning, innovation, and fun will fuel new energy inside all the trailblazers around the world. Dreamforce 2018 is expected to bring around 150000 thought leaders, marketing...

Customer Experience

How businesses can meet expectations of the connected customers?

June 25, 2018by Shreshth Tiwari

As per Salesforce’s latest State of the Connected Customer report, In today’s highly-connected and data-driven business world, customers expect more personalized, quick and seamless customer experiences. Enterprises are doing their best by embracing latest technical tools and acumen business minds to offer the best customer experiences. Technology & digitalization has empowered customers to reach a...

Salesforce

Connections ’18 Keynote Highlights: Extended Connected Customer Experiences

June 20, 2018by Shreshth Tiwari

The inaugural Salesforce Connections event which was held in Chicago last week, which gathered thousands of leaders in marketing, commerce, and service. The context of the event was to discuss innovative ways in order to integrate all the customer sending data signals across devices. As today’s customers are looking beyond products to reward businesses, it...

Salesforce

Salesforce Connections 2018: Salesforce Marketing Cloud Goes Live With Google Analytics 360 Integrations

June 14, 2018by Shreshth Tiwari

Salesforce has been working with Google in an effort to enhance their marketing effectiveness. Both the tech giants worked together utilizing respective platforms and strengths. After six months of endeavor, Salesforce Marketing Cloud went live with its first Google Analytics 360 integrations. The recent integrations are designed in order to help enterprises understand their customers...

Event

CEPTES at Sparta Connection 2018

June 7, 2018by Shreshth Tiwari

Finally, the wait is over. It’s time for Sparta Connection 2018. Sparta System’s annual user conference is the biggest way to connect with their community of nearly 1 million users. Sparta brings together their customers, partners, and industry experts to share insights and help them take quality management to the next level. CEPTES has been...

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