Product innovation is something that sets Salesforce apart. After announcing Manufacturing Cloud & Consumer Goods Cloud last month, Salesforce has launched its own Lightning Order Management System to enable brands to deliver end-to-end commerce experience spanning from shopping to shipping. E-commerce has changed over the years with an increased number of players as well as...
After reading the title, you must be wondering ‘What’s this?’ What is the connection between tracking sharks and Salesforce? But you read it right. Some of Salesforce’s Einstein team members have collaborated with US Santa Barbara’s Benioff Ocean Initiative and are using AI to analyze drone footage in near real-time to track the movement of...
The biggest B2B Cloud Conference in the world ‘Dreamforce’ is less than two months away and Trailblazers from around the world are all set to be a part of this amazing carnival. The entire Ohana is counting down the days and bracing themselves for four days of innovation, inspiration, giving back & learning. With 2700+...
Salesforce Winter’20 release was one of the most-awaited releases. The first phase of sandbox upgradation has already succeeded in the first release on 6th/7th September, while the second release is scheduled to happen on 11th/12th October. This release delivered extended innovations across mobile, industry solutions, and AI that will enable the CRM users to drive...
Salesforce’s B2B Marketing Automation Platform ‘Pardot‘ offers a full spectrum of solutions that helps marketers build meaningful connections, create more pipeline and help sales reps close more deals. In the lastest Pardot August ’19 release, the B2B automation system has upgraded many of its existing features as well as introduced few new functionalities in order...
In order to strengthen it’s industry-specific cloud solutions, Salesforce has recently launched Manufacturing Cloud & Consumer Goods Cloud. Manufacturers & Consumer goods providers can leverage these solutions to integrate customer data from various sources to offer personalized services and improve customer engagement. Manufacturing Cloud Manufacturers often face the common challenge of siloed processes as various...
Today’s world is more digitally connected than ever. People use online search engines to get information. Search engines often try to provide accurate results in order to make search results more consistent. Users also expect a fast, reliable and relevant search experience, However, at times it becomes a little complex for them to get accurate...
Next-gen marketing is entirely driven by personalization. Customers expect personalization from the service providers at every point. It’s a huge challenge for marketers to drive personalization at every touchpoint with mediocre messaging. However, Pardot enables marketers to accomplish this with the Multiple Tracker Domains. Marketers can use different tracker domains on an asset by asset...
Today’s world is more connected than ever. Everything & everyone is connected. The way buyers engage with companies has significantly changed. As per the Salesforce State of Connected Customer Report, 54% of the customers think companies need to fundamentally transform how they engage. Customers expect companies to understand what they want BEFORE they ask. Now...
In today’s connected world, data is at the center of every business decision. Research shows that every day 2.5 exabytes of new data is being generated. Isn’t that huge? As a business grows, it adds new users and generates even more data. Data volume is growing at a radical pace and we just can’t stop...
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