General

General

25 REASONS CEPTES IS THE QUINTESSENTIAL CHOICE TO MAKE

When it comes to finding a perfect job, the answer doesn’t come easy. With each new day, there are tonnes of new companies, startups, and job opportunities to choose from. Not every job is the best fit for you – some lack satisfaction while others lack the pay. The ideal job is one that will make you feel satisfied, happy, and still keep you on your toes by making sure that you make the best use of your skills. That is what working with CEPTES feels like. Each moment is a moment of growth and learning in a comfortable and safe environment. 

Here are 25 reasons why CEPTES is the ideal choice for you to make:

1.  CEPTES has sociable colleagues 

CEPTES has workers who are very amiable and contribute to creating a positive work environment that makes your work-life a thoroughly enjoyable experience. We have a culture based on gratitude & mutual respect.

2. CEPTES understands your abilities and capabilities 

At CEPTES, all your skills are well understood and you are fully appreciated for what you bring to the table. A team that understands what you have to offer is the team that optimizes its human resources the best – and that team is here at CEPTES. 

3. CEPTES lets you work on projects that have a meaning for you

Work is not about whatever falls in your field of expertise, but it is also about working and choosing things that excite you and make you feel passionate about your work. Here at CEPTES, we give our employees the freedom to work on meaningful projects.

4. CEPTES offers constructive feedback to its employees

At CEPTES, it is a journey of learning and growth. We believe in bettering the skills and work ethics of our employees and to maintain healthy work relationships within the company and team. To facilitate these things, we offer constructive feedback to our employees. 

5. CEPTES is not only customer-friendly, but it is also employee-friendly 

The sign of a good company is not how customer friendly it is, but it is also majorly dependent on how employee-friendly it is. CEPTES understands the need to cater to its employees just as much and as well as it does with its customers. 

6. CEPTES guarantees good results and all that by taking pride in employee passion and performance 

At CEPTES, success is not an attribute of the company, but it exists by the virtue of its employees. It is inevitable for a company to take pride in the excellent results that it generates, but at the same time, we believe in giving the credit for that to the dedication and hard work of our employees. 

7. CEPTES offers trust and transparency on both ends

Trust and transparency are two things that are needed in maintaining any relationship for a long time – be it with the employees or with the customers. It is then a priority of CEPTES to ensure that there is full transparency between the employers and employees.

8. CEPTES gives you a smart AI to work with

Work is not supposed to be an unnecessary burden on your shoulders. In today’s times, hard work is equal to smart work. At CEPTES, we understand this very well and we make sure to ensure that our employees have a smart AI to save them from wasting their precious time in grunt work. 

9. CEPTES is a believer in equal opportunities for all

At CEPTES, diversity is loved and welcomed. There is no bias or recognition of one person being ‘superior’ to another – skills are what determine your position. Thus, at CEPTES, you get an equal and fair chance to all in order to grow. 

10. CEPTES bears social responsibility and makes your contribution matter

CEPTES is a company that accepts, acknowledges, and welcomes social responsibility. We believe that it is imperative to get back to the society which makes us successful. Therefore, when you work at CEPTES, you are a part of the cause and your contributions matter. 

11. CEPTES helps in judiciously using time and being productive

Time is money, and we at CEPTES recognize that your time matters. The important element that we focus on is to make sure that you are at your utmost productive level while working with us and we make sure that you do not waste your time and energy on an unimportant thing. 

12. CEPTES eliminates the need for more skilled staff in terms of technology

At CEPTES, we accept everyone’s limitations when it comes to having certain training and skills. All our systems and our services are employee friendly and do not require an extra qualification to be worked on. 

13. CEPTES prevents you from following dead-end leads 

At CEPTES what matters is that all our employees are generating positive results. It is, therefore, imperative that we make sure that our employees are not wasting their time on sorting potential leads or following dead leads. 

14. CEPTES encourages productivity and avoids grunt work for employees

Productivity is an important element of any employee’s life. We understand the need to give enough tools to our employees that they do not get tangled in files and grunt work and focus entirely only on work that requires skill. 

15. CEPTES makes information available at your fingertips

When working, it is of utmost importance to have all the information and tools available so that you can work with a flow. We, at CEPTES, understand that it is crucial to inculcate productivity in our employees.

16. CEPTES provides a single synced database for the entire team

Communication is a vital element of teamwork. To work together on a project, or as a department, it is important that all documents and records are available to all members at all times. To overcome this issue and to facilitate smooth functioning, CEPTES makes sure to maintain a common database for its employees.

17. CEPTES believes in evolution and learning and provides skill enhancement and development training

No human knows it all or has learned it all. A key part of being human is to constantly learn and evolve with time – the same implies to your work life. It is important to stay with the times and to keep training and learning. CEPTES provides such training and growth opportunities to all its employees.

18. CEPTES’s work culture is defined by agility, flexibility, transparency, teams with individual responsibility and without hierarchies 

Hierarchies have no place in the CEPTES workplace, everyone is given equal opportunities to showcase their skills and talents. We understand the imperatives of life and believe in creating a flexible and transparent workplace for all.

19. CEPTES life isn’t all about work – we balance fun and work 

All work and no play makes Jack a dull boy, and CEPTES believes in a non-monotonous approach to work by balancing work and fun. At CEPTES, you do not just work in an office with a team, you come to a second home to family.

20. CEPTES saves its employees from time wasted in documentation 

Documentation is a major part of any company. As important as it is to have well-documented records, it is equally important to be fluent, smart, and smooth about it which we facilitate by having a well-organized system for our employees to work with.  

21. CEPTES provides a unique benefits package for its workers 

Our resources, especially our human resources are of utmost importance to it. It is important, we believe, that all our employees feel well compensated for their efforts and hard work. 

22. CEPTES offers risk-free career options

It is important to have a sense of security in your chosen job. CEPTES recognizes this essential need of its employees and therefore offers safe and risk-free career options to all.

23. CEPTES believes in employee feedback

Along with customer feedback, CEPTES takes feedback from its employees to find ways to improve and grow. It is a priority to understand and change in ways that will help create a better work environment for all its employees.

24. CEPTES is not a stagnant work platform, it grows

Growth is the element of life that never stops. At whatever level one is, growth is an option and a necessity. At CEPTES, work-life will never feel stagnant, there is always scope for its employees to grow and expand. 

25. CEPTES offers equal opportunities to all in terms of promotions 

CEPTES offers equal opportunities to all its employees and does not believe in discrimination. A non-toxic and healthy work environment is what facilitates productivity and work. Our work ethic is as strong as our results!

While we have already established us as one of the most trusted Salesforce service providers, we are now looking forward to a rapid expansion phase where we will widen our expertise and build an elite team of the world’s most talented Salesforce pros. If you are looking for the next big leap in your career, visit our career page now.

General

The first real enterprise-grade Customer Data Platform (CDP) is all set to disrupt – Powered by Salesforce

If you are a marketer, you must have heard the word CDP frequently in the past 18 months. However, only a few of us know what is CDP and why all these chaos around this. In less than 18 months, CDP has become one of the preeminent topics for RFP’s.

What is a Customer Data Platform (CDP)?

A CDP is a consolidated data management system that unifies data from various channels into a single database which allows an organization to get an integrated view of a single customer. CDPs are helping organizations to get a complete understanding of their customer behavior in order to deliver a consistent and personalized experience across all digital channels.

There are many CDP providers boomed in the past 12 months offering different functionalities and integrations, however, a real CDP must be a marketer-friendly system that enables data collection, unification, segmentation and activation.

A recent Forrester report says, “For B2C Marketers, Customer Data Platforms Overpromise and Underdeliver.” And a Winterberry Group analysis claimed that only about one in five of the 100+ vendors calling themselves a CDP actually qualify. Marketers need two distinct but related things from a CDP – Insights and Engagement, However, most of the CDPs deliver either one them. None of them delivers both. So, the need of the hour was someone to put a stake in the ground and deliver the first real enterprise-grade CDP for marketers and Salesforce built it.

Salesforce’s Customer Data Platform – CDP

Salesforce has announced that they are building the first enterprise-grade CDP, which is an extension of their flagship product Salesforce Customer 360 will be generally available later this year. Customer 360 has been helping enterprises to seamlessly connect customer data across Salesforce and other third-party applications with a single customer ID. The new CDP built on this unified identity foundation to offer a ‘single view of the customer’ for marketers. For example, if a customer is in two different systems, a marketer can easily identify him as the same person by using Salesforce Customer 360. Additionally, on top of that, the marketer can use the CDP to build and store an integrated profile of that customer based on the data collected from multiple sources.

Salesforce offered CDP embrace three most important principles which are a primary tool for marketing, Identity Beyond Advertising – making every customer touch point engaging, Insight and Engagement – single customer view and a way to reach customers directly. Salesforce will officially announce more details about their CDP on June 17-19 during Connections, their event on the future of customer engagement in Chicago.

The Salesforce Power

Marketing is getting more complicated and the customer data fragments. Customers are using multiple devices in order to engage with brands through several channels. Platforms such as Amazon, Facebook use their integrated customer data to deliver highly personalized and engaging experiences. However, the challenge to understand customer needs and deliver personalized engagement is as strong as ever for marketers.

Salesforce is one of those very few companies, whose focus has always been centered on customer success. And their CDP that is connected with the #1 CRM across Sales, Service, Marketing, Communities, IoT, and Commerce Cloud will undoubtedly be the first real enterprise-grade Customer Data Platform (CDP). Two of the principal CDP ingredients ‘Insight’ and ‘Engagement’ are already a part of Salesforce offerings. While Marketing Cloud is giving real-time customer engagement across channels, Salesforce analytics along with Google Analytics 360 offers insights.

While the CDP requirement is rapidly rising among marketers, it was the need of the time for a robust solution designed to help them manage their customer data efficiently powered by the latest technologies, highest scalability and reliability. Salesforce is bringing something new and transformative to the market which will help their customers achieve new heights. As a Salesforce Silver Partner, we are looking forward to hearing more CDP related news in the months to come.

 

General

#WomenWhoLead: This International Women’s Day, Let’s meet a woman who has been a force behind our success

This International Women’s Day, Pledge 1% celebrated the success of inspiring women across the globe who are driving significant changes in their companies and communities. As a Pledge 1% member, it is a proud moment for us that one of our women leaders ‘Ruchi Saxena‘ was featured in the list of #WomenWhoLead.

Ruchi has been a part of CEPTES for the past three years and currently working as a Team Lead and managing several key projects. She has been exceptionally good in her job and is one of our prominent leaders. The thing which makes Ruchi different from others is her favorable initiatives beyond her regular job that inspire everyone in the workplace. She has been a driving force in her own team’s success and it is her outstanding leadership skills & commitment for customer success, which makes Ruchi & her entire team one of our greatest assets. Ruchi’s experience, knowledge, and excellent problem-solving skills make her an exemplary strategist and her critical project management skills make her an even better executor.

In her recent interaction with the Pledge 1% team, Ruchi described various aspects of her job responsibilities and her advice for young women professionals who want to achieve the highest success in their professional careers. As per Ruchi, there are two factors which are extremely crucial to excel in life: Focus & Confidence. Having a vision and purpose in professional life is extremely important. Ruchi also advised the young women professionals that there is no harm in saying ‘No’ to something if you are not committed or ready for that. It’s better to say NO, than regret. And the keys to be successful are commitment and hard work. There is no substitute for these.  

Ruchi has been a pillar of inspiration to many women employees in CEPTES. As a leader, mentor, colleague, and friend, she has been driving positive changes to our organizational culture & project delivery teams. Her contributions towards our Pledge 1% initiatives in order to give back to the community are admirable. She had successfully managed various Pledge 1% drives for CEPTES in the past and has been one of those personalities who lead from the front and set an example for others. We wish she keeps on inspiring others and be the force behind our success.

Read Ruchi’s complete interaction with Pledge 1% here.

General

CEPTES Pledged 1% of its Profit, Product, and Time

We are proud to announce that, CEPTES has joined Pledge 1%, the global movement that is creating a new normal for companies of all sizes to integrate giving into the DNA of their business. Spearheaded by Atlassian, Rally, Salesforce, and Tides, Pledge 1% empowers companies to donate 1% of their Product, 1% of Profit, or 1% of Employee Time to causes of their choice. Over 5000 companies in 98 countries have joined the movement, committing to pledge 1% of equity, product, profit or employee time to make a difference in communities around the world. We are excited to join the Pledge 1% community by pledging 1% of our Profit, Product, and Employee Time.

We have earned the expertise not only in developing revolutionary enterprise products but also in offering Salesforce Lightning, and Einstein Analytics solutions leveraging the latest advancements in the platform. We have a history of corporate philanthropy and community giving which include discounted product licenses for nonprofit organizations, healthcare service providers, promoting educational institutions and support for women empowerment. We are encouraging every CEPTES employee to donate 1% of their time to any social cause they care about. This includes individual and team volunteering. We’ve also pledged to offer 1% of our profit to support global goals.

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The movement started in 2014, when Atlassian and Salesforce teamed up to rally philanthropic thinking and action in early-stage companies. Over 500 companies have joined the effort in 2015 itself. Since CEPTES was started in 2010, we have been always focused on giving back to the community. We realized Pledge 1% is a great way to accelerate our commitment and an opportunity to join a community of leading technology companies actively working to make the world a better place.

Here’s what CEPTES Co-Founders have to say about their participation in Pledge 1%:

“CEPTES is committed to leverage the power of our business, people, and technology to support non-profit organizations in order to give it back to the society. We are very proud to contribute a portion of our success to the community stakeholders to make the world a better place,” said Priya Ranjan Panigrahy, Co-founder, CEPTES.

As per Harish Kumar Poolakade, Co-founder, CEPTES, “We are highly inspired by Salesforce’s 1-1-1 model and decided to join the pledge 1% movement. I strongly believe entrepreneurs, companies, charities, and communities should join hands for a common purpose: to give and celebrate philanthropy. It’s time for us to build a better tomorrow together.”

We encourage our clients and other enterprises to join us in this pledge.

You can visit the Pledge 1% website to get more information.

Read the Press Release here.

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General, Salesforce

Why Ongoing Salesforce Support and Service is Crucial

Salesforce.com (SFDC) can be a tremendous asset for an organization; however, without ongoing optimization, support, and service, Salesforce can quickly become an ineffective and costly line item on your financial statements. The truth is, that Salesforce is what you make out of it. Unfortunately for most organizations, they invest in the initial implementation and ramp up of Salesforce, but fail to continuously support and evolve their SFDC instance on an ongoing basis. This ultimately leads to aging systems and processes that no longer satisfy the needs of the organization, and can result in decreased in both efficiency and productivity.

This doesn’t have to be the case. With the right maintenance plan, Salesforce remains a core contributor to organizational success. Here’s why ongoing Salesforce support and service is crucial to achieving that success:

Optimization and Automation

Do you ever find yourself thinking “wouldn’t it be great if Salesforce did that?” If you have, then you need to invest in ongoing Salesforce service and support. Salesforce has nearly limitless potential as a core business system, but it won’t get there without continuous process improvement, effective optimization, and automation.

The reason SFDC has survived and thrived for so long as a business tool is that it truly is a flexible system. Entire apps can be built out to fit your team’s needs. If you’ve dreamt up an automation rule or other customization, chances are you can make that dream a reality. All you need is to find the right Salesforce professional to make those tweaks and modifications. With an ongoing service plan, those possibilities can be implemented at your request.

Things Change

Your organization should evolve over time. Your products and services will mature, your internal processes will become more refined, and your team’s skills should develop. Unfortunately, if your Salesforce instance does not evolve in tandem you run the risk slowing growth, restricting talented employees, and losing business opportunities. Change is one of the few constants in high performing organizations, and you must ensure that your Salesforce and other business systems can change and evolve as well. Having an ongoing support and service plan will ensure that your Salesforce instance evolves and remains an asset for the organization.

New Apps & Technology

One of Salesforce’s biggest differentiators is the expansive network of Salesforce application developers. The robust AppExchange marketplace makes it easy to find and install apps and extensions that can instantly enhance your instance. As developers build custom software that solves common business challenges they often productize it and add it to the AppExchange so that other organizations can utilize their technology.

In fact, CEPTES has done just that. Our XFilesPro and Encryptik products were built to solve the business needs of our clients, but are now available on the AppExchange so that many other organizations can utilize them to solve their storage and encryption needs.

Your ongoing Salesforce service program should support your organization’s evolution, and incorporating new apps or tools into your instance to help refine or reinvent processes is a great way to ensure growth.

No Admin or IT Team? You Can Still Gain the Benefits of Ongoing Salesforce Support and Service

An ongoing Salesforce support and service program is imperative to ensure you’re getting the best ROI for your Salesforce instance. You may, however, be asking yourself, “How do I start and maintain a support program with my current team and resources?” There are only two ways to ensure your SFDC platform is continuously being improved and optimized:

  1. Staff an internal Admin: Adding a full-time Salesforce Administrator to your IT team.
  2. Hire an outsourced Salesforce Support team: Outsourcing to an experienced team of Salesforce consultants

Having an admin on the payroll is convenient, but it is often hard to generate a desirable return from a dedicated Salesforce admin, especially for instances with fewer than 100 seats. That one Salesforce admin might have limited experience and bandwidth and may get distracted or pulled away from Salesforce to work on other projects. Hiring a trusted Salesforce consultancy ensures that you have the knowledge and experience necessary, as well as the bandwidth to marshall more or fewer resources based on your needs.

To learn more about starting an ongoing Salesforce support program, please request a free consultation with one of our Salesforce consultants.