Salesforce Anywhere

Banks Can Transform Service Engagement with Salesforce
CRM, Salesforce Anywhere, Salesforce Financial Cloud, Salesforce Integration

Five Ways Banks Can Transform Service Engagement with Salesforce

The banking industry has undergone a massive transformation in the past few years. Just a few decades back, the whole system worked in silos. 

However, this is not the case right now. 

With Fintech, AI & several assistive software, banks are now able to reach the last mile customer. 

However, as it’s said, the innovation should never stop, and this is why, to make the sector more inclusive and approachable, we discuss a few ways banks can transform service engagement with Salesforce

So let’s get started!

 

Identifying the Most Common Issues

You might have heard about Pareto Principle. It states that roughly 80% of consequences come from 20% of the causes for many outcomes. The beauty of this principle is it can be applied to virtually any situation and still holds. 

Now in the banking industry, there are several service requests, such as reporting a lost card, blocking the stolen card, or resetting passwords, and so on. These constitute a huge chunk of all service requests and communication between customers and customer service representatives.

You must identify them through Salesforce integration and tools and start introducing self-service and automation. 

 

Salesforce integration and tools

 

Engage Customer Service Agents in More Complex Tasks

After completing the above-mentioned suggestion, the next task is employing self-service and automation tools in online portals and mobile apps. Chatbots and myriad other ways could do this. 

What benefit would it confer? 

It would free up agents from dealing with trivial issues that could be sorted out by AI, and help agents in devoting more time to crucial issues that require human intervention. 

If we analyze the new inventions and innovation, one thing is common- the urge to reduce human involvement in clerical tasks that could be automated. So why not apply the same to banking operations?

Read: How Salesforce Extends Beyond CRM for Banking and Insurance

 

Engage Customer Service Agents in More Complex Tasks

 

Integrating Self-Service with Salesforce Tools

No matter how good the automation technology is, there would be some issues that need to be dealt with by customer service agents. 

Additionally, some customers don’t wish to utilize chatboxes and other tools, as they require someone they could trust, i.e., a human figure. This is particularly true in cases such as lost credit or ATM card, and so on, when anxiety takes over the ability to think sanely. 

Integrating self-service with Salesforce would bequeath 360-degree data to agents, enabling them to get a holistic idea about customer issues and cater to them accordingly. 

 

Hyper Personalized Solutions

We all want to live a convenient life. It would be great if banks could draw schemes and offers based on our profiles and personal banking activities. 

Salesforce provides several integrations through which customer data could be utilized in offering customers such personalization, which deepens their link with the bank. 

 

Hyper Personalized Solutions

 

Engaging with Inactive Customers

Salesforce allows the ability to look out for inactive customers and send them re-engagement mails such as offers, discounts, attractive credit schemes, and so on. 

This not only activates them but prevents them from being poached by another bank. 

As per research, acquiring new customers is 5-25 more expensive than retaining the existing customer. This is why it makes a lot more sense to reach out to existing clients financially. 

 

Conclusion

Salesforce has made its mark on every industry, and banking is no exception. The industry could be made more inclusive and reach the poorest of the poor, making our society a tad bit more prosperous. We hope the above-mentioned five ways help in transforming service engagements. CEPTES is a Salesforce Silver Consulting Partner that can transform your business value through consultation, digitization, and innovation. If you want to advance your business, connect with us or request a consultation here.

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Cloud, CRM, Salesforce, Salesforce Anywhere, Salesforce Consulting, Solution

How Salesforce CRM Boosts ROI for Start-Ups and Mid-Scale?

Customers are the backbones of any business you talk about. That is why we see businesses playing all sorts of gimmicks and doing all that is possible under the sun to lure more customers. 

The task is not easy at all considering the level of competition out there and the choices that are available to customers these days. 

While large-scale businesses have a huge budget set aside to better manage their patronage, things are quite challenging for the startups and mid-scale enterprises that often face budget constraints when it comes to branding and other customer management activities. 

By necessity, a startup must grow and with that grows its list of clientele (which is what you actually want). Along with that comes the challenge of keeping track of all their business elements, manually. 

With the Salesforce CRM solution, however, these businesses can manage customer interactions, keep track of insightful data, and make informed decisions that lead to business success. 

Before we discuss further the many benefits of Salesforce CRM and how it can help startups and small businesses boost their ROI, let’s quickly understand what Salesforce CRM is all about?

 

A Quick Introduction to Salesforce CRM

Salesforce CRM (Customer Relationship Management) solution is a blessing for startups and mid-scale enterprises as it helps bridge the gap between customers and businesses. In a nutshell, it is a suite of products designed to power up your sales, marketing, service, commerce, IT, and other customer-related activities.

 

Also Read: How Customizing Your Salesforce CRM Can Help You Enhance Productivity

 

Why Startups and Mid-Scale Businesses Must Use Salesforce CRM?

As already discussed above, startups and mid-scale enterprises don’t really have the budget and resources to involve in repetitive and cumbersome tasks. But, they can’t do without customers either! 

This is when Salesforce CRM comes to their rescue. Salesforce CRM provides businesses with access to actionable data and qualified leads useful for getting an insight into relevant data. 

You can simplify various time-consuming tasks, such as generating invoices, billing, following up, etc., and free up your valuable resources that can be better utilized in your business growth.

 

Amazing Benefits of Salesforce CRM for Your Business

With a Salesforce CRM solution in place, you can reduce your overall costs and maximize your revenues by:

  •  Attracting more customers through personalized marketing
  • Providing world-class shopping experience to your customers
  • Getting clear insights into pertinent data
  • Connecting faster with your customers when needed
  • Solving your customers’ problems faster
  • Raising effective marketing campaigns for your new or existing products
  • Adding more loyal customers to your business by predicting their needs
  • Automate several time-consuming and tedious tasks with powerful customer apps

Bring-All-Relevant-Data-at-One-Place-with-Salesforce-CRM

 

Bring All Relevant Data at One Place with Salesforce CRM

Have you been using multiple systems and software solutions to store and manage crucial business data? 

Don’t you find it difficult and tedious to store, manage, and retrieve the data that seems to have been scattered all over- in emails, databases, spreadsheets, and point solutions? 

Why not bring all the relevant customer data at one place? With Salesforce CRM, you can create a single point-of-engagement and truth.

The revolutionary Salesforce technology empowers startups and mid-scale businesses to create, manage, view, and update their customer data from any place and using any device for improving customer engagement. 

Needless to say, customer engagement is the most important step towards increased sales, improved reputation, and boosted ROI.  

 

Fetch Pertinent Client Data to Boost Engagement & ROI

Since all the relevant data is stored in the secure and safe cloud, businesses can retrieve it (using authorized credentials) to run a marketing campaign and carry out other promotional activities that lead to better customer engagement and an accelerated ROI. 

Boost-Engagement-&-ROI

CEPTES is a Salesforce Silver consulting partner who can help to amplify the business value of your Salesforce.com investment through consultation, innovation, and digitization. If you want to grow your business, connect with us or schedule a demo

Salesforce Anywhere

Top Salesforce Gamification Apps & How they can Transform your Sales Productivity

Top Salesforce Gamification Apps & How they can Transform your Sales Productivity

Do you feel a lack of productivity, motivation in the sales team?

Adopt Gamification in your organization. It has been around and rising recently. It is unlikely that you haven’t come across ‘Gamification’. 

Have you remembered constraining yourself to do some task in a very tight schedule to complete – which was seemingly impossible for you otherwise – and then rewarded yourself afterward. Yup. That’s gamifying your work life. 

So, what is Gamification?
Gamification adopts the fun and key addictive elements of a game into your real-life activities. They are boosting you to be productive with the same energy when you win the game.

Jane McGonigal, a game designer, reset her everyday life and created a method – a resilience-building game. Today, SuperBetter has been played by more than half of a million people.

You can increase your sales with the help of Salesforce gamification apps.

Here are the top Salesforce gamification apps: 

LevelEleven
LevelEleven is a cloud-based gamification app designed only for Salesforce. LevelEleven can measure any metric that Salesforce tracks and gamify using a combination of leaderboards, automated emails, points, social recognition via Chatter, and badges from Work.com.

LevelEleven emphasizes competition and recognition, using a public leaderboard to motivate representatives. The leaderboard updates itself in real-time and sends out notifications through email, CCTV, and Chatter. On Chatter, you can also customize their profile representing their brand and let others know how well they’re doing.

As per administrative standpoint, LevelEleven is adaptable and user-friendly. It offers a fully functional mobile app with a short installation time of 20-45 minutes. There is no need to work on the APIs or do any restructuring to get started.

LevelEleven is comparatively costly, but it is worth to use. Companies such as eBay, Comcast, and Akamai have already adopted and have found measurable results.

Ambition
Ambition is industry-leading coaching and gamification software for the world’s smartest sales team. You bear the ability to run structured 1:1 and group coaching sessions and display the metrics that matter on – all in real-time – centralized dashboards. These email alerts trigger immediate action-proactively Spin up sales and fantasy-style competitions to drive productivity.

Ambition integrates with Salesforce and sales stacks, quickly turning their overwhelming data into easy-to-see and actionable insights. This will lead to better visibility inducing more motivation, and accountability for your representatives, and smarter sales coaching in the end, closing more deals.

Prodoscore
Prodoscore is a proprietary scoring system that provides visibility into employee productivity. With the help of AI, Machine learning, and NLP, thousands of daily activities are captured and measured across cloud business tools like Salesforce, Office Suite, communication tools, and much more.

Actionable analytics allow leaders to measure worker productivity and create more opportunities by continuously improving processes. This data can predict better performance, enhance coaching, strengthen cloud tool adoption, improve employee retention, and streamline the employee experience overall.

Prodoscore aggregates daily activities into one simple score, with data summarised on an easy to use dashboard. The overall implementation takes less than 15 minutes.

Corsica
Corsica is a gamification suite for Salesforce that provides your organization with features to manage sales goals, rewards, recognition, reports, and feedback on sales activity with the look-and-feel of a competition.

Corsica also integrates with Chatter to display achievements on profile pages, and broadcast sales win to any screen.

Hoopla
Another Salesforce-native cloud service, Hoopla, uses the same tools as LevelEleven to boost your sales and engagement, such as public leaderboards, points, badges/rewards, and real-time updates through Work.com

Hoopla distinguishes itself by incorporating powerful customization into its game displays and streaming video. Instead of integrating with Chatter, Hoopla has its public user profiles accessible from within Salesforce.

Hoopla is quick to install, allow managers to create competitions, contests, or leaderboards around any metric they choose. Hoopla mobile extends these same abilities to smartphones and tablets.

Hoopla is less expensive than LevelEleven, which makes it a better option for small-to-medium-sized teams.

To Count,

  1. LevelEleven
  2. Ambition
  3. Prodoscore
  4. Corsica
  5. Hoopla

Choose what’s best for you…. 

CEPTES is a Salesforce Silver Consulting & AppExchange Program Partner with ten years’ technical expertise and more than 80% certified Salesforce professionals. We deliver Salesforce offerings, including implementation, integration, migration, enhancement, development, and support of the Sales cloud. 

If you have a new idea for gamifying any existing sales model. Please get in touch.

Salesforce Anywhere

Top Five Features of the new Salesforce Anywhere App

COVID-19 pandemic has changed the way we have been working for the past many years and this has certainly transformed the way we are going to work in the coming days as well. Working from the office is now past and working from anywhere is the new normal. Looking at this new normal, Salesforce the global CRM leader has introduced Salesforce Anywhere – which will bring together all the new powerful technologies and platform services to help organizations enhance their productivity and drive a new level of customer success. 

Looking at the current business scenario and viewing the future: selling, promoting, offering customer service, using data and collaborating has become imperative for organizations. With Salesforce Anywhere, companies can advance their digital transformation journey and accelerate their success in the new world of work-from-anywhere.

What is this Salesforce Anywhere? How can it help your business? Let’s have a deep dive into this. 

With Salesforce Anywhere, companies can sell, service, and market from anywhere using the Salesforce Customer 360 & Vlocity industry-specific technology (Salesforce has acquired Vlocity this year). Customer 360 integrates the power of the cloud, social, mobile, and AI to offer a holistic view of each customer to drive seamless initiatives across sales, service, marketing, and more. While features like Service Cloud Voice, Einstein Call Coaching helps in delivering top-grade customer success from anywhere. With Vlocity’s industry-specific capabilities, organizations can leverage industry-specific apps, data models, workflows & APIs to embrace customer success.

Work from anywhere demands team collaboration and Collaboration has become seamless with the new Salesforce Anywhere app which embeds chat, alerts, comments, and video directly into the Salesforce system. Instead of using multiple external tools, and apps to engage with other teammates, collaboration can happen anywhere within the Salesforce record itself. Teammates can start chatting, via instant message or video, while looking at the same page together within Salesforce.

IT support has become one of the biggest challenges while working from anywhere. In order to mitigate the IT support dependency and make workforces productive, Salesforce has announced a partnership with Tanium (A leader in unified endpoint management & security service provider) to build an employee service solution (available in beta in Nov 2020). With the new employee service solution and employee data model, organizations can build, manage, and scale employee apps and services securely at a lightning speed to boost work from anywhere. 

With the power of the MuleSoft AnyPoint Platform, organizations can bring data from anywhere & with Tableau, they can view and analyze data patterns to unlock insights for smarter business decisions. The combination of MuleSoft & Tableau has recently been used to develop the COVID-19 Data Platform to deliver trusted COVID-19 data that can be visualized to help organizations work on safe return to work strategies. 

Last but not the least, leveraging the power of Einstein Recommendations for Trailhead & new learning content organizations can empower their employees to skill up from anywhere. Salesforce also announced a new live-stream series on Trailhead LIVE called Trail Together to guide learners with real-time interaction with the experts. 

The Salesforce Anywhere app is expected to be available in beta in July with customers globally & will be generally available in the fourth quarter of 2020. 

*source: salesforce.com

Learn more about Salesforce Anywhere App here.