Data Management

AI, Data Lake, Data Management, Delta Lake, General

InleData Webinar– The Next Gen Delta Lake Platform to Accelerate Your Business

Data has been in the light of ever-increasing profitability for any organization or business. It can be easily said that any business having a fast and easy data analysis process will have the upper hand in making a profit for the company at a flash speed. 


Without the manipulation of data, it becomes next to impossible to implement a sound business strategy. However, when one has sufficient data, unprocessed and unorganized data leads to nowhere. This is why Data management is a prerequisite for overall business growth.


The genuine concern is that do you have sufficient knowledge before choosing a data management tool?


This Webinar strives to help you comprehend all the needed factors before getting started with data analytics.


It will also teach you some of the salient features present in InleData, which will help you manage your business effectively.


Get to know how InleData can ingest data from multiple sources to gain a holistic view of their business ecosystem. 


As your data continues to grow, you’re left to figure out how to have a unified system to store data for several types of usage scenarios, including analytical products or machine learning workloads. 


Through this Webinar, you’ll also understand the critical differences between Delta Lake, Data Lake, and Datawarehouse and how a Delta Lake solution simplifies your data analytics and architecture. 


You will understand duplicate data and how InleData DEDUP helps manage such data without losing the original.


Our experts will also give you an insight into the security issues a data management tool incurs and how InleData state of the art security systems handle them.


Join us on Feb 24, 2021, at 11 AM EST to explore the understanding of data management and why it is so valuable and unravel how to integrate it with your workforce and business.




InleData Webinar Key Takeaways:


  • Data Management: Opportunities, Challenges, and Strategies
  • How a Delta Lake Solution can transform your business
  • Critical Differences: Delta Lake vs. Data Lake vs. Data Warehouse
  • How to Choose the Right Solution for Your Stack
  • Introduction and Demo of InleData


Webinar Details: 

Title: InleData – The Next Gen Delta Lake platform to accelerate your business

Date: Feb 24, 2021

Time: 11 AM EST | 09:30 PM IST

Duration: 30 Minutes 


Get yourself ready to dive into the ocean of possibilities of making your business grow, prosper, and profitable. 

Please register here

Salesforce Data Management Tips to Manage & Visualize CRM Data
Data Management, Salesforce

Salesforce Data Management Tips to Manage & Visualize your CRM Data

As we know, it is not easy to imagine a business without data. Data is the central universe of any business. 

Day by day, business is heavily dependent on data tracking & analysis.

Data use for different prioritized tasks:

  1. Tracking marketing campaign performance 
  2. Checking customer response after pitching a product
  3. Building reports for tracking KRAs that drive business
  4. Rework on sales target where reported sales are low
  5. Check competition & improve future product offerings. 
  6. Maintain sales lead & capture customer journey progress

Any company maintains unique customer records for every customer. 

Customer data must be unique, as duplicate data can cause a lot of problems. 

We face a common question from customers on “How to develop an effective data management strategy.”

Salesforce offers several features that provide the best in class user experience and inherent experience across all channels. Especially for companies that work on larger volumes of data.

Salesforce CRM data management strategy relies a lot on user behavior, understanding business processes & succeeds when combined with planned execution.

Five steps to build Salesforce Data Management Strategy

Five steps to build Salesforce Data Management Strategy


There are five steps to effective Data management:

  1. Take the data that you need.
  2. Optimize for large data volumes
  3. Use data where it lives
  4. Travel light
  5. Govern with discipline
  • Take the data that you need

Here are the suggested questions, answers, and results for CRM relevant data.


Can we call Salesforce the “System of record” for this data? Yes Take it
Do key Business processes on Salesforce need this data? Yes Take it
Are there automation use cases in Salesforce based on changes to this data? Yes Take it
Are there any Salesforce specific KRAs, reports & dashboard that use this data? Yes Take it
  No Questions

Don’t Take it

  • Optimize for large data volumes
Optimize for large data volumes


We identify and optimize the CRM for objects with millions of records referred to as large data volumes.

It helps to improve the user experience and the internal performance of CRM.

Large Data Volume(LDV) techniques:

  • Query Plan: The Query Plan tool speeds up SOQL queries done over large volumes.  Query Plan tool optimizes and speeds up queries.
  • Database Statistics: The Salesforce platform statistical information helps the database understand the best way to access data. When large data volumes are created, updated, or deleted, the database gathers statistics before the application efficiently accesses data.  
  • Skinny tables:  Salesforce creates thin skinny tables to contain frequently used fields and avoid joins. It improves the performance of certain read-only operations.
  • Custom Indexes: They are used to speed up queries
LDV Performance


Salesforce uses the above techniques for optimizing Large Data Volume(LDV) performances.

  • Use data where it lives
Use Data Where It Lives


Tools like Salesforce Connect, Heroku Connect, Web services & Einstein Analytics use are an option for federation or integration. 

Salesforce Connect: This tool empowers users to manage & access data in external apps.

Heroku Connect: It helps build apps quickly on the Heroku platform.

Web Services/mashup: It helps provide quick integration of two applications.

Einstein Analytics: This helps visualize the activities occurring in the salesforce environment.

  1. Travel Light

Several useful tools archive unused data that is not involved in driving business action.

Data Extract: File transfer activity places extracted data in a file location.

Data Extract via bulk API: This tool loads & deletes large sets of data.

Big Objects: This tool helps store and manage a massive amount of data on the Salesforce platform.

Heroku based solution: It is a cloud-based platform for building, running & managing apps.

Relevant Data


  • Govern with discipline

We ensure the following to govern with discipline:

Centre of Excellence: Ensure CRM changes support business goals and follow IT processes and best practices.

Release Management:  Design & document a complete release management process.

Design Standards: Follow essential design standards of coding, testing, integration, large data volumes, and other areas that affect services.

Quality Control:  Create a regular cadence of code reviews, data quality inspections, and code improvement analysis.  

Let’s Conclude:

Salesforce data management makes it easy to track, analyze, and manage the data. Managing data is not a pain anymore!

CEPTES is a Salesforce Silver consulting partner that can guide you as your strategic partner to speed up the business value of your investment through consultation, digitization, and innovation. If you are thinking of growing your business using the Salesforce platform, then get in touch; we are happy to help you.