2020 is the year when Dreamforce came to you, and Marc Benioff, the CEO of Salesforce made the best of it. In the wake of COVID-19, the entire world has shifted from in-person conferences to online-only events.
Salesforce took the largest Dreamforce event virtual, and we are here to talk about the highlights of the Dreamforce 2020 Keynote and what announcements and product innovations happened during the keynote.
In this article, we will be talking about Marc Benioff, the CEO of Salesforce Keynote, and the new inventions introduced.
#1: Slack Acquisition by Salesforce
Salesforce recently surpassed $20 billion in annual revenue and acquired Slack in a $27.7 billion deal. Slack and Salesforce integration will now help to reduce software complexities while increasing the alignment to help communicate with anyone from anywhere.
#2: Introduction of Einstein Automate
An Einstein Automate is an end-to-end workflow solution designed for any business function to deliver automation capabilities. This automation will help to give a 360-degree view of the customer without any code to develop.
#3: Introduction of Service Cloud Workforce Engagement
It is a new dynamic workforce plan product which aims to help service leaders to organize their entire workforce to distribute the right work from anywhere.
#4: Introduction of Salesforce Hyperforce
Salesforce Hyperforce is a newly designed architecture to help customers deliver their workloads to any public cloud of their choice. The idea behind this was to enable customers to take all of their data in Salesforce Customer 360 that gives the company’s detailed view of customers across channels and other systems outside the family of Salesforce. You can now store in any public cloud you want from any region to operate.
#5: Bentley Motors- The New Trailblazer
Bentley Motors will deploy Salesforce Cloud Solutions to provide its employees with an entire 360-degree view of their customers, which will connect Bentley Motor’s Sales, Marketing, and Service to deliver personalized interactions.
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