How Modern-day Manufacturers can Streamline Sales Pipeline with Salesforce

How Modern-day Manufacturers can Streamline Sales Pipeline with Salesforce

Challenges faced by today’s manufacturers

With the advent of Industry 4.0 and an increasing intervention of technology in manufacturing, companies throughout the world are rethinking their incumbent sales process. To keep up with the ever-evolving technology, manufacturers are undergoing a digital transformation of their current business models. However, due to the rapidly changing market and consumer demands, this transformation brings a lot of challenges to the manufacturers. Some of the problems plaguing manufacturers in today’s world are:

  • Inability to manage sales orders effectively
  • Conducting accurate demand forecasting
  • Difficulty in incorporating customer needs
  • Inability to integrate data

The changing customer demands have forced the manufacturers to stay ahead of the curve and rethink their business models.

CEPTES understands the needs of modern-day manufacturers to move from a product-centric model to a customer-centric model. With our team of Salesforce certified consultants, we can help you leverage the power of Salesforce to optimize and streamline your sales pipeline.

Salesforce Manufacturing Solutions

Salesforce can help you achieve a connected manufacturing process that can help you address today’s complex business challenges and streamline various business processes such as inventory management and control, supply chain management, process visibility, etc. by minimizing costs and maximizing ROI.

As an integrated platform, Salesforce helps manufacturers achieve enhanced process visibility and convert more leads into deals by optimizing customer information and improving the sales process with the world’s #1 CRM platform.

With a wide array of features such as the ones discussed below, Salesforce helps you offer the best experience to your customers and gain a competitive advantage.

  • Transparency

The ERP and order management systems store Sales Agreements, to ensure that there’s a single accurate source of this information, 

you can define your own time-phased metrics for a better view of customer relationships.

  • Unified Forecasts

Your sales, planning, operations, and finance teams can collaborate using a unified forecast tool, to develop more accurate forecasts.

Using Salesforce’s Formula Builder, define a forecast algorithm that reflects your business.

  • Customer Centricity

Salesforce helps you manage customer relationships to help you drive your business growth. You get real-time visibility into key accounts, service issues, and sales processes, which helps you respond to changing customer dynamics easily.

  • Collaboration

Salesforce’s Community Cloud extends the power of collaboration in the Manufacturing Cloud to provide better visibility to your customers and channel partners. Collaborative planning helps reduce latency in the planning process and ultimately improves the accuracy of your forecast.

  • Advanced Analytics

With the power of Einstein Analytics, Salesforce helps you generate accurate sales insights and recommendations. The platform is highly customizable and easy to use. Your executives and account teams can discover insights into pricing, product performance, account health, and sales agreement compliance.

  • Seamless Communication

Salesforce Manufacturing Cloud helps your teams across different departments to communicate seamlessly. A real-time view of your system and account activities helps you remove bottlenecks and boost productivity.

Benefits of Salesforce

  • Better visibility of processes and the sales pipeline
  • Improved productivity, shorter sales cycles, and high conversion rates resulting in an increased ROI
  • Expansion of your aftermarket parts revenue
  • Reduction in manufacturing costs thanks to intelligent sales forecasting
  • Optimization of customer experience with a 360-degree view and data-driven services
  • Optimize customer experience with data-driven services

CEPTES brings a decade of manufacturing industry experience to help manufacturers accelerate your journey to success, gain a complete 360-degree customer view, collaborate your business processes, and achieve a better Return on Investment. With our diverse offerings including implementing, integrating, and enhancing Service Cloud, Marketing Cloud, Sales Cloud, Community Cloud, and Salesforce Analytics, we have assisted leading manufacturing companies accelerate their Salesforce adoption rates and improve productivity. To know more, please get in touch with us.