Pardot
Pardot is the next generation of B2B marketing automation tool by Salesforce. The solution offers marketing automation supporting the needs of B2B organizations of every size and any industry.
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Smarter Engagement
Empower your sales reps with real-time sales alerts, prospect activity tracking, sales campaign tracking, and engaging customers in smarter ways.
- Easy data accessibility helps you connect & close.
- Collaborate sales and marketing with Salesforce engage.
- Improve customer follow-ups with real-time alerts.
- Find the best leads faster
Develop Meaningful Customer Relationships
Transform customer experience by personalizing all the touchpoints with Engagement Studio, your B2B marketing command center.
- Create custom engagement campaigns and streamline lead pipeline.
- Visually map out your campaign and test each interaction to make it more effective
- Auto lead assigns with built-in business rules, sales alerts and assignment triggers.
Generate High-quality Leads
Now increase your lead pipeline and generate high-quality leads with targeted sales campaigns.
- Capture leads with custom forms and landing pages with an intuitive drag-and-drop builders.
- Connect faster with personalized email marketing with intuitive email editor.
- Optimize your emails for the inbox with email A/B testing and SPAM analysis.
- Personalize the buying experience based on customer’s industry, job title etc.
Measure Marketing ROI with Dynamic Reports
Measure the real ROI of your marketing efforts with intelligent reporting and identify the most effective campaigns.
- Drive more revenue with actionable Visual reports and custom B2B Marketing dashboards.
- Measure sales campaign success with interactive, graphical dashboards.
- Understand sales funnel health and velocity with engagement life cycle reports.