Pardot

Empower your sales reps with real-time sales alerts, prospect activity tracking, sales campaign tracking, and engaging customers in smarter ways.

• Easy data accessibility helps you connect & close.
• Collaborate sales and marketing with Salesforce engage.
• Improve customer follow-ups with real-time alerts.
• Find the best leads faster

Transform customer experience by personalizing all the touchpoints with Engagement Studio, your B2B marketing command center.

• Create custom engagement campaigns and streamline lead pipeline.
• Visually map out your campaign and test each interaction to make it more effective
• Auto lead assigns with built-in business rules, sales alerts and assignment triggers.

Now increase your lead pipeline and generate high-quality leads with targeted sales campaigns.

• Capture leads with custom forms and landing pages with an intuitive drag-and-drop builders.
• Connect faster with personalized email marketing with intuitive email editor.
• Optimize your emails for the inbox with email A/B testing and SPAM analysis.
• Personalize the buying experience based on customer’s industry, job title etc.

Measure the real ROI of your marketing efforts with intelligent reporting and identify the most effective campaigns.

• Drive more revenue with actionable Visual reports and custom B2B Marketing dashboards.
• Measure sales campaign success with interactive, graphical dashboards.
• Understand sales funnel health and velocity with engagement life cycle reports.