Tag: AppExchange enterprise app

AppExchange

Webinar Summary – Transform your dream idea into a successful AppExchange enterprise app

On September 02, 2020, Our CEO and Co-Founder Mr. Priyaranjan Panigrahy and Business Development Manager Mr. Bipin Agarwal hosted a webinar “Transform your dream idea into a successful AppExchange enterprise app” where they covered the roadmap from the formation of app idea to AppExchange, the importance of working with a PDO partner, costs, and timelines.  

“It is my privilege to share whatever we have learned together for the past 10 years, with you all.” 

Priyaranjan

“We are going to cover some interesting topics around Salesforce AppExchange, How the platform can be a gateway to success, how to streamline this entire app building journey, the roadmap and what kind of business decisions you can make, along with the role and importance of a PDO partner” 

Bipin Agarwal

The webinar showed our audience that if you have a great idea that solves a particular problem within a specific industry like healthcare or manufacturing, it is a complicated process that can be complex. This is where Salesforce with its large community of nearly 200000+ users comes in, it becomes easier for organizations to have app reviews and hold demos for potential customers. 

The various stages before an application gets registered are:

  • Ideation – The first stage
  • Validation – During this stage, PDO partners evaluate the technology, adoption, and business feasibility. This includes the cost of development, what percentage of the revenue Salesforce will share, and the bottom line.  
  • POC + MVP – In this stage, the proof of concept is done where the biggest threats are identified before the application can be built. This ensures that the development stage goes smoothly without major hiccups. After POC, the next part is the minimum viable product, which is determining how much customers will pay for it. 
  • Sales and Marketing strategy – Once the initial pilot customers are pleased with the beta, then comes the sales and marketing stage, where the best channels for growth are discovered.
  • Go-To-Market- During this stage, partners can find the best moves before going to market. This also includes building brand awareness and finding the right investor. 

Further after interacting with Bipin regarding the primary aspects, he spoke about the 3 primary things to consider from idea to AppExchange and how Salesforce makes it different:

Business – CEPTES has devised a strategy known as CAP strategy, which is Category, Audience, and Pricing for authenticating the feasibility of the business. 

“Once we are done with the basics of the business, we move onto the technology part, this is the beautiful part. I love Salesforce and that’s my passion, If you look at this platform, it is one which covers everything. Starting from your artificial intelligence, your analytics, blockchain, big data, IoT, and mobile, It takes care of your entire infrastructure platform” – Priyaranjan

Technical – Everything related to the technical aspects of the business, which is where the beauty of the Salesforce platform translates into functionality. From the cutting edge technologies like AI, IoT to analytics and mobile, everything required for app development. There are a lot of useful applications already available, like Chatter, some of which were developed without a single line of code. The platform is very versatile where onboarding of vendors or partners can be done in a matter of 2 or 3 days. Every module required for streamlined business processes is available on Salesforce. 

“The platform has been designed in a way that it allows users to design business processes without no code or very less code, but if you are building a big application the system is built in a way that you can connect to any other technology using the Heroku platform or using proprietary software like LWC or Appx” – Priyaranjan

GTM- This is the 3rd and final stage in the roadmap where the growth of the product mainly depends on. PDO partners at this stage analyze the data like who has come to your application, search criteria, have they look at collateral images or video, have they signed up for trials, from which marketing channel they’ve come in, etc. Based on this data analysis, PDO partners will suggest the best AppExchange marketing program which will help your application soar.  

The next and sometimes most important step is the security review, which without a PDO partner can take almost 4 or 6 months to get through. With one, however, the timeline is drastically cut to 2-4 weeks. There was also a presentation of cost overview for the entire project which can be viewed at the link below.

One of the key takeaways from the webinar is how CEPTES as a certified PDO partner helps businesses with guidance regarding best practices for getting listed. We have extensive experience getting internal applications listed as well as helping organizations get listed. This was a basic overview of the session, to get an in-depth look along with the interactive Q and A session at the end, you can view the recording of the webinar here.

AppExchange, Salesforce

Webinar – Transform your dream idea into a success AppExchange enterprise app

Do you have the next big idea that can potentially disrupt the market? Are you stuck somewhere in between ideation & execution? There we go. Here is an opportunity for you that can help you unleash the gateway to success. Join our AppExchange product development experts next week in an action-packed 30 minutes webinar to learn the key steps to build your next big product on AppExchange. 

AppExchange has been the biggest marketplace for applications built on the Force.com platform. Introduced in 2005, AppExchange currently has over 5000 applications with 6.5M+ installations. The marketplace offers apps for various niches, industries, categories, and specific functionalities that address multiple critical business challenges. Considered as the world’s #1 marketplace for apps, AppExchange is the home for many billion dollar apps today. 

Building an app on the Force.com platform and getting it listed on the AppExchange is not an easy task. You need a high level of expertise along with Salesforce platform knowledge, a comprehensive understanding of the ecosystem & how it works, as well as other aspects related to adopting & implementing the best practices for a successful app launch by mitigating the risks, minimizing the costs, and accelerating the GTM time. This is where it is important to understand the role of a Salesforce PDO partner and how they can help you streamline your app development process leveraging their platform expertise and app building experience. 

In the upcoming webinar, our certified AppExchange product development experts will cover all the aspects related to AppExchange product development including the cost, time, roadmap, and how to take care of all the critical phases related to technology adoption, app design, development, security reviews, testing, pricing, and launching. The webinar will also talk about the advantages of having a PDO partner & how they can help you transform your idea into an amazing AppExchange solution. 

Join us on 2nd September at 10:00 AM PST to explore end-to-end AppExchange product development that will include:

  • What is the cost of building an app on AppExchange?
  • What is the time involved?
  • What could be the roadmap and what are all the aspects to consider?
  • Who will own the app? (How to Protect Intellectual Property Rights)

WEBINAR DETAILS

Title: Transform your Dream Idea into a Successful AppExchange Enterprise App

Date & Time: 2nd September, 10:00 AM PST

Duration: 30 mins

Get yourself ready to cope with the COVID-aftermath & transform your next big idea into a successful enterprise AppExchange application. 

Please register here.