B2B Marketers

Marketing Cloud Salesforce Marketing Cloud

Power of Predictive Analytics and Predictive Modeling: Salesforce Marketing Cloud

October 20, 2022by Sindhu M

Effective marketing requires you to first understand the right audience for your message, and how to best communicate with them based on their preferences and behavior. Many B2C businesses have recently begun to use predictive marketing analytics. A method called predictive marketing employs data analytics to identify the marketing tactics and plans that have the...

Pardot

How Multiple Tracker Domains in Pardot helping B2B Marketers Deliver Personalized Message

September 3, 2019by Shreshth Tiwari

Next-gen marketing is entirely driven by personalization. Customers expect personalization from the service providers at every point. It’s a huge challenge for marketers to drive personalization at every touchpoint with mediocre messaging. However, Pardot enables marketers to accomplish this with the Multiple Tracker Domains. Marketers can use different tracker domains on an asset by asset...