Power of Predictive Analytics and Predictive Modeling: Salesforce Marketing Cloud

Effective marketing requires you to first understand the right audience for your message, and how to best communicate with them based on their preferences and behavior. Many B2C businesses have recently begun to use predictive marketing analytics. A method called predictive marketing employs data analytics to identify the marketing tactics and plans that have the...

Top 5 Highlights: Pardot August’19 Release

Salesforce’s B2B Marketing Automation Platform ‘Pardot‘ offers a full spectrum of solutions that helps marketers build meaningful connections, create more pipeline and help sales reps close more deals. In the lastest Pardot August ’19 release, the B2B automation system has upgraded many of its existing features as well as introduced few new functionalities in order...

How to enable your marketing & sales team to better connect with the modern B2B buyer?

Today’s world is more connected than ever. Everything & everyone is connected. The way buyers engage with companies has significantly changed. As per the Salesforce State of Connected Customer Report, 54% of the customers think companies need to fundamentally transform how they engage. Customers expect companies to understand what they want BEFORE they ask. Now...