Tag: Blockchain

Salesforce Blockchain

Salesforce introduced their first low-code blockchain platform for CRM

In the recently concluded fourth annual TrailheaDX developer conference, Salesforce has announced its new low-code platform called Salesforce Blockchain which will allow trailblazers to share verified, distributed data sets across a trusted network of partners and other third parties. Powered by Salesforce Lightning and open source blockchain technology from Hyperledger, organizations can now deploy and manage blockchain networks, workflows, contracts and apps with clicks, not code. Some of the top Salesforce CRM users like Arizona State University, IQVIA and S&P Global Ratings are currently using Salesforce Blockchain to enhance trust, transparency and the speed of business.

Connectivity is the key in today’s business and it helps organizations to address each & every customer issue. A connected business redefines the way customer experiences are currently being delivered. In order to achieve this, companies are collecting customer data from various possible sources and sharing them with their partners and other third-parties. One of the primary concerns while sharing sensitive data with external partners was trust. With the introduction of Blockchain, the challenge related to a trusted data sharing environment can be eliminated. Blockchain addresses this issue by delivering a distributed ledger that saves, traces and authenticates data across every partner or node in the network.

Organizations in all industries can use blockchain for a wide variety of use cases such as asset tracking, credentialing and verification, and authentication. By coupling Salesforce CRM workflows with blockchain data, companies can build highly trusted business processes and models that span across sales, service, marketing, and other teams to stimulate the speed of business.

Develop a Trusted Partner Network with Salesforce Blockchain

Blockchain is not new to us. There has been a huge buzz around the technology in the recent past. Many are saying, Blockchain is one of the most innovative technologies that ever introduced. What made blockchain so popular? There are basically four attributes – Decentralization, Transparency, Immutability, Integrity & Reliability. Blockchain technology is the result of great research of decades in cryptography and cybersecurity. There are few prominent global banks & financial institutes as well as few government organizations who have measured blockchain and have adopted it.

Salesforce has announced last year that they are working on their first blockchain project and this is their first blockchain rollout. Salesforce Blockchain is a low-code platform that enhances the power of CRM. Developed on the open source technology of Hyperledger Sawtooth and highly customized for Salesforce Lightning, Salesforce Blockchain offers a highly trusted and transparent environment for data sharing with the partner networks. Salesforce Blockchain empowers companies to effortlessly bring together authenticated, distributed data and CRM processes. With Salesforce Blockchain anyone can:

Build Networks with Clicks – Salesforce’s powerful low-code capabilities will allow developers to quickly develop and maintain blockchain networks, apps, and smart contracts. Customers can now build and share a blockchain object in the same process as any CRM data object with clicks.

Automate Data with Lightning Platform – Blockchain data can be functional through native integration with Salesforce. Apart from using it for sales, marketing, and service; companies can now run Einstein-powered AI algorithms that integrate blockchain data into business forecasts, predictions and more.

Partner Engagement – Companies can now integrate any existing blockchain with Salesforce CRM by pulling in APIs or customized apps. They can also efficiently interact with partners, distributors, and other third-party vendors with a few clicks and simple authentication creating trusted networks powered by Blockchain.

Salesforce Blockchain is currently available to selected design partners and expected to become generally available in 2020.


Source: Salesforce.com


QUOINE Builds its Blockchain based Business on Salesforce

One of the fastest growing global Fintech company & innovators in the world of blockchain technology, ‘QUOINE’ has made an additional investment with Salesforce for its future global business expansion.

QUOINE was founded in 2014 by Mike Kayamori and Mario Gomez-Lozada on the Salesforce platform with an aim to be world’s largest blockchain-based financial company. Enabling widespread access to financial services, QUOINE focuses on financial innovation, building a cryptocurrency trading platform, and launching its own crypto coin QASH.

In 2017, QUOINE moved to Heroku Enterprise and Heroku Shield (Salesforce Platforms) in order to meet growing demands of the business and a compelling regulatory environment. The power of Salesforce helped QUOINE to become one of the first cryptocurrency platforms to be awarded a trading license from the Financial Services Authority (FSA). In November 2017, QUOINE’s initial coin offering (ICO) raised 350 million QASH (i.e $105 million) from around 5,000 participants in 98 countries around the globe.

Salesforce platform Heroku enables developers to build high-quality customer experiences on mobile and web applications using various open source languages like Ruby, Node.js, Python, and Java. Various global enterprises are scaling up their businesses effectively with Heroku Enterprise and develop highly efficient apps by using Heroku Shield.

Mike Kayamori, CEO & Co-founder, QUOINE said, ” Our vision is universal access to financial services for everyone, and Salesforce and Heroku are key to making this a reality.” He further added that “We are laser-focused on innovation and building next-generation financial services powered by blockchain technology, and we can do that because Salesforce takes care of the infrastructure.”

Commenting on this, Salesforce’s EVP and General Manager (Asia Pacific) Mark Innes told “QUOINE is disrupting the financial services industry with innovation that’s built on the Salesforce Platform and defining the future of the cryptocurrency space.” “Fintech companies are driving some of the most innovative change we are seeing in financial services—they have to be agile, innovative and comply with the regulatory frameworks. QUOINE is leading the charge and we are proud to be on this growth journey with them.”


SOURCE Salesforce

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Salesforce, Trending

Salesforce is working on a product based on Blockchain Technology

San Francisco based CRM giant Salesforce has been one of the early tech adopters. They always look ahead to the next big things in mobile, social, digital, cloud, IoT and AI. In a recent interview with Business Insider’s Julie Bort, Salesforce’s co-founders Marc Benioff and Parker Harris told how their company is working on one of the revolutionary technologies “Blockchain” to build a product.

During their talk with Business Insider, Benioff told at the time of his participation in the World Economic Forum in Switzerland, he started thinking about blockchain & how it can help building Salesforce products. At the same time, there was a crypto conference going on & Benioff got an opportunity to chat with one of the attendees. After his interaction, he started visualizing a blockchain based Salesforce product.

Benioff said: “I had been thinking a lot about what is Salesforce’s strategy around blockchain, and what is Salesforce’s strategies around cryptocurrencies and how will we relate to all of these things. I am actually a big believer in the power of serendipity, and I said just by having that conversation, it started me down the road to thinking more seriously about Salesforce’s role in this developing technology. He added, the more I thought about it, the more I believed that Salesforce could make use of Blockchain. Then suddenly something clicked for me and I saw a way to put blockchain and cryptocurrencies to work in Salesforce. That’s kind of how it works and I hope by Dreamforce we will have a blockchain and cryptocurrency solution.”

Benioff is a visionary person & the small conversation with that attendee in that event in Switzerland on blockchain made him identify an opportunity to expand Salesforce in the blockchain direction. Benioff said there are many ideas in his mind and he can execute most of them, but what’s important is to understand what is important for Salesforce customers.

Blockchain has transformed the financial sector and it created a more productive ecosystem where customers got a chance to participate in the value they create. Previously blockchain was limited to an electronic ledger used to track cryptocurrencies, but with time it has a more general business role. As an immutable record, it can track anything of value. Dreamforce is Salesforce’s annual customer conference, which will be held this year in San Francisco from September 25-28 and we can expect the big announcement of a blockchain product this year.


Blockchain – Imperative for Business

The Blockchain Ebook equips you with an understanding of what blockchain stands for,  the working process, and as well as how it can enhance your business along with the industry in which it operates. You will be able to learn the fundamentals of blockchain and how this technology can revolutionize transactions as well as the business networks. You can discover the important difference between Blockchain and Block- Chain for Business.  This will guide you through an ideal solution for streamlining business networks.

Blockchain Fundamentals

Blockchain is a shared, well-distributed ledger that is said to facilitate the process of recording transactions and as well as tracking assets in a business network. This asset can be tangible — a house, a car, land — or even intangible like some intellectual property, such as patents, branding, or copyrights. Virtually it is said that almost anything of value can be tracked and traded over the blockchain network, reducing risk and also the cutting costs for all involved Read more…