The world of digitalization has made progress in various ways. Brands from quite long time could search for company mentions on social media, but they have lacked the ability to search for pictures of their logos or even products for that case in an easy way. This is where Salesforce’s latest Einstein artificial intelligence feature comes in action.
Today most of the company introduced their Einstein Vision for Social Studio, which ultimately provides a way for marketers to search for the pictures related to their brands, over the social media platform. In the similar manner, they search for various other mentions. The product is said to take advantage of a couple of Einstein artificial intelligence algorithms, including the Einstein Image Classification for image recognition process. It uses brand detection, product identification and visual search. It as well makes use of Einstein Object Detection to recognize the objects within images including the type and quantity of the desired object.
AI has grown quite good at perception and even cognition tasks in the recent past. One result of this has been the capability to train an algorithm so that it can identify a picture. With compute power widely available and lots of pictures being uploaded online, it definitely provides a perfect technology combination for even better image recognition.
Rob Begg, Vice President of product marketing for social and advertising products at Salesforce, says it is all about letting the machine loose on tasks for which the purpose is better suited. “If you think of it from a company’s point of view, there is huge volume of tweets and posts. What AI does best is help surface and source the ones that are relevant,” for an instance, he also says there could be some thousands of posts about cars, but only a handful of those would be relevant to your campaign. AI can assist you find those in an easier manner.
Begg has seen three possible use cases for this tool:
- First, it could somewhat provide better insight into how people are using the products.
- Secondly, it could also provide a way to track brand displays online hidden within the pictures.
- Finally, it could let you find out when the influencers such as actors or athletes are practically using the products.
The product comes trained to identify two million logos, some 60 scenes, and more than 200 foods and 1000 objects. Customizing is not available in the first release, so if there is no logo or object included out of the box, you will have to wait for a later version to be able to customize the content.
It has been clearly stated that, it should be easy for marketers to use Social Studio to figure out the process of incorporating the visual recognition tools into their repertoire. The new functionality should be accessible instantly to Salesforce Social Studio users.