Tag: Integration Cloud

Salesforce Integration

Top 4 Considerations for Salesforce Integration

One of the most common issues faced by most of the industries is with regard to disparate data sources and the siloed systems. Integrations across a company can bring enormous challenges for both the SaaS/Cloud Service providers as well as the business users. As per research, about 54% of businesses missed their project deadlines in the past six months due to problems related to Cloud Integration. 

Additionally, in the last 3 years, every one in two businesses completely abandoned a Cloud app due to integration problems. Furthermore, it is estimated that more than half of the Cloud adopters tried using Cloud Integration, but failed at it. This complex data integration issue calls for a solution, and yet again someone has solved it.

The Salesforce platform has successfully introduced its own Integration Cloud. A SaaS offering with the most advanced technology for delivering connected customer and service experiences by using next-gen solutions for Data Integration. Offering a plethora of benefits, like efficiency, accuracy, and quality. Leading to enhanced user experience and ability in improving the ROI of each business user. With the MuleSoft Anypoint Platform, Salesforce customers can integrate data from any system to deliver critical and time-sensitive projects.

The points discussed below elaborate on the functions and benefits of the Salesforce Integration Cloud to boost productivity and improve the ROI.

Better Native ERP Integrations

One of the most worthwhile integrations that can lead to high-performance sales and drive greater ROI is through integrating Salesforce with your existing ERP. Since Salesforce has strong integrations with MS Office Applications and other social media platforms, it allows you to gain quick insights into the sales leads. These integrations, in turn, lead to less manual work and drive more revenue.

Enriched Customer Experiences

For ensuring perfect sales automation, it combines a unique set of services and tools for connecting every system, device, and customer to the surface data irrespective of its residing location. These tools and services also ensure connected Customer Experience (CX) beyond different channels. 

For instance, a developer can make use of the Lightning App builder for integrating the data regarding the commerce order history into the Lightning service console for transforming service interactions into cross-selling and upselling opportunities, and accomplish all it without leaving their comfortable console.

By contributing to the data accuracy, efficiency, and quality, Salesforce Integration Cloud can cause improvements in your ROI.

Enhanced Integration Platform

The Integration Platform offered by Salesforce Integration Cloud can offer a comprehensive solution for all of the needs related to Data Integration. The Integration Platform combines the critical capabilities of a comprehensive Data Quality, Data Governance, and Data Integration solution into a sole unified Cloud-based platform for efficiently integrating real-time organizational data, devices, services, processes, business partners, and systems across any cloud. The extensive Data governance capabilities offered by the Integration Cloud allow the customers in meeting their unique business needs through a single platform for collaborating across projects seamlessly.

The consultants at CEPTES give you intelligent sales process insights that focus on customer needs. These insights play a favorable role in contributing to improving your ROI.

Improved Connectivity

Working inside an organization is a taxing experience, as all the team members need to perform different tasks at a given point in time. One of the major problems faced by the team members is with regard to the non-automation of the routine tasks. If you want your business to have a complete digital transformation, then integrating siloed systems can efficiently work towards automating the routine processes and tasks by connecting to other Salesforce systems, on-premise systems, or external cloud on a unified platform. 

It has an advanced AI and app integration through which the business users can directly embed intelligence into their apps for gaining instant access to additional capabilities that help in keeping their business moving forward. This benefits the team by making them focus on generating sales and improving the revenue of your business. 

What can you achieve with a connected experience?

  • Seamlessly connect any system, Salesforce, or external, whether in the cloud or on-premises, on a centralized platform.
  • Drive API-led connectivity by getting rid of inflexible custom code and optimize business agility with application networks.
  • Enable teams to discover and reuse integration assets to build upon prior projects and address new business priorities.
  • Enable your entire ecosystem of developers, partners, and customers to create new revenue opportunities and top-notch customer experiences with packaged APIs.

Being a global Salesforce partner, CEPTES can provide the consultation and solutions required to boost business efficiency. A highly integrated business solution can increase the performance of existing business architecture. It uses the right strategies for increasing customer engagement and improving the ROI of businesses spread across different verticals. 

Get in touch with us to know more about our end-to-end Salesforce Integration Services.

Cloud, Salesforce

Salesforce Launched Integration Cloud at TrailheaDX 2018 to Help Trailblazers Create Connected Customer Experience

Salesforce, the global CRM leader invited Trailblazers from over 43 countries and 265 global viewing gatherings to their 3rd annual developer conference “TrailheaDX”. In the sold-out event, Salesforce showcased their latest innovations Lightning, Einstein, Trailhead and the newest Salesforce Integration Cloud and highlighted how they can empower enterprises in order to create connected customer experiences.

Salesforce Integration Cloud – First look

One of the toughest developer challenges was to connect systems and different data sources to build customer experiences. By addressing this issue Salesforce in their newest Salesforce Integration Cloud included a set of services and tools to make it easy for the customers to surface their data irrespective of where it resides. This will deliver an intelligent, and connected customer experience across all channels and touch-points. Integration Cloud will typically have three layers;

Integration Platform

Salesforce has finalized to acquire MuleSoft, which is one of the leading platforms to develop application networks connecting enterprise apps, data, and devices. MuleSoft will keep on focusing to build application networks with its Anypoint Platform and will also power the new Salesforce Integration Cloud.

Integration Builder

Admins can have a central view of the customer across their Salesforce deployments as well as their entire network of business systems just with few clicks. Admins can also manage the entire connection through a consolidated admin console.

Integration Experiences

Salesforce Integration Cloud allows admins to offer a seamless and personalized customer experience across sales, marketing, service, and commerce cloud by automatically bringing all the customer data together in an entirely new approach. An admin can use the Lightning App Builder to get commerce order history data into the Lightning service console, which enable service agents to transform service interactions into a cross-sell or up-sell opportunity without leaving their console.

Lightning Flow – CRM Process Automation

As we know, Lightning allows developers to build apps faster and better with hands-on access to a wide range of tools like App Builder to Heroku. Developers are open to choose the most convenient tool for their app development process on Salesforce. Salesforce has introduced the latest platform service “Lightning Flow” that offers tools to bring the power of process automation into CRM. As most of the enterprises are still managing customer processes with legacy tools disconnected from customer data, it results in delays. With the help of Lightning Flow Components, Trailblazers can now build processes with guided, visual tools integrated with customer data and embedded into a touchpoint, helps in reducing wait times for customers and enhancing productivity. For example, now a pharmaceutical company can increase prescription fulfillment by using Lightning Flow to develop automated processes which enhance data entry quality and accuracy for the patients filling insurance forms.

Einstein Analytics & Quip Live Apps for a Smarter App

With the advancement of AI & app integration, you can now set intelligence directly into the apps and get instant access to additional capabilities that keep a business moving forward with just a few clicks. Now developers can use Lightning components to embed Einstein Analytics and live updates within custom apps. These apps can be used inside Quip and are available in the Salesforce AppExchange by various partners. By using a single Quip document, a user can now quickly navigate deals, design infographics, videos and more.

Trailhead drives the next-gen of Developer Learning

Trailhead, Salesforce’s gamified online learning platform which guides users to gain skills, is driving the next-gen developer learning. Since it’s launching in 2014, Trailblazers have earned over 6.5 million badges which directly relate to latest in-demand job skills. Salesforce has expanded Trailhead to include:

Google Trailhead Content

Google Cloud trail helps Trailblazers understand how to get key insights into their website, with robust Google Analytics Reports & Dashboards. Google Cloud trail educates new users on how to operate powerful data queries with BigQuery, a completely managed enterprise data warehouse for analytics at scale.

Trail Guides

Personalized learning always helps to acquire new skills. Trail Guides outline the right way for any role of any level of experience with recommended content, and notifications. This helps everyone to walk on the right path in order to get their dream job.

Take Aways

  • New Salesforce Integration Cloud will surface data irrespective of where it resides to connect every system, customer, and device in a new approach.
  • Lightning Flow enables Trailblazers to design business processes with visual tools, combining the power of process automation with customer experience.
  • New Einstein Analytics Developer Experience and 3rd Party Quip Live Apps will make any application smarter and collaborative within few clicks, without code.
  • Trailhead empowers anyone to develop new skills with new learning trails from Google Analytics and personalized learning systems.