Tag: Salesforce 2018

saleforce 2018 prediction

Top 6 Predictions for Salesforce 2018

Salesforce has been ranked as the 7th most in-demand software skill. With almost every industry utilizing the same platform, it is not easy predicting the future. Therefore, what 2018 has in its bag for Salesforce, is a must view. This will also help the SFDC professionals in the market to have a better analysis of the scenario.

Let us have a look at the top 6 predictions for 2018:

The demand will increase:

It has been said that Salesforce has gone from strength to strength ever since, its foundation. With all the way new products being introduced and various advancements being implemented in the platform, the same will no doubt continue in 2018.

As always said, the demand from the market is high for: Developers, who can work over the Salesforce platform. Along with this Salesforce Administrators, Project Managers with Salesforce and Architects are also in need.

There is also likely to be a peak in demand for all the architects and solution designers, that specialize in customizing and as well enhancing the platform to specific need.

The Marketing Cloud becomes even bigger and better:

The rise and development of the Marketing Cloud in Salesforce has always been present, along with seeing an increased adoption across the Salesforce ecosystem. 2018 will also lead to an increased demand for skills and expertise within this cloud niche.

Widely adopted Lightning Experience:

Salesforce’s new desktop application, Lightning Experience, is growing in popularity among all the new customers. There are as well many positive reasons, why this app is always great to use, and also not to forget the competitive pricing, that makes it more likely for customers to choose it. Hence, a demand for further development is expected.

Yes, it is true that the early adopters of Lightning are also beginning to realize the benefits. Hence, it is probably fair to say that it has been slow to get off the ground, but there has always been an 80% increase in the number of roles requiring Lightning experience this year, and the growth will continue.

The code changes ensure internal need:

The Salesforce platform, requires the usage of Apex and Visualforce. Instead the current off the shelf product always requires more advance declarative tools. This inevitable leads to some good opportunities for contractors in the short term. However, companies are also recognizing that they need the coding expertise more permanently within the house. This is also the common place for companies to assist employees with the certification cost to retain these skills in-house.

Big Data and IoT are firm considerations:

It is true that the demand for integration of Salesforce to general data science and even big data abilities is always high. This is especially the case where the integration leads to greater automation. For instance; in terms of Service Cloud for customer service tasks and Marketing Cloud for predictive and targeted marketing.

Big Data is now the fastest growing investment by firms globally. Hence, the demand for Salesforce developers who are eligible to provide customized CRM tools to specific categories of businesses is always high.

At Dreamforce 2017, Salesforce made the big announcement about stepping into the healthcare industry with IoT. However, predictions do say that it will spread to even other industries making 2018 a year of IoT and Salesforce.

Mobile is still very important:

Yes, it is true that Salesforce was one of the first CRM providers to put their product over the mobile platform. The numerous apps which are in the suit are relatively well established in larger organizations, but it is quite possible that will be heavily marketed to the SME market. This affords developers greater opportunities as well as necessitates the need for business to look at the sustainable growth.

future of salesforce 2018

The future of Salesforce in 2018 – The predictive analysis

As 2017 is drawing the final line, we are already looking forward to what the future has in store for Salesforce. Innovation in both technology and people is something that is predicted in this scenario. One of the major aspect to look forward, is what to acquire from Salesforce in 2018?

Today, we have the answer, along with ideas shared by experts. There are many experts who believe that with the launch of the Financial Services Cloud for Retail Banking, more and more banks will start using this platform to manage their customers and achieve increasing customer loyalty and minimizing internal silos.

This new year will also bring, better experiences and more digital journeys. 2018 might prove to be a promising one, with some great partnerships and more strategic acquisitions following the launch of Salesforce Ventures. Predictions have also led to the fact that companies like Amazon and Dell will be working on new solutions focused over customer service and innovation. As far as technological advancement is concerned, maturation of AI solutions such as Einstein, Machine Learning and IoT will as well happen.

There have been other experts, who have much talked about the vast transition over the Salesforce platform, from 2017 to 2018. Though it seems to be a single year, yet there are milestones that will be crossed this new year. The first 100% Lightning release from Salesforce, is scheduled in winter 18. The goal is to deliver seamlessly, what companies need to move from Salesforce Classic to Lightning experience. Also known as LEX (Lightning Experience), has the vital functionality needed for companies using Community Cloud and Service Cloud. In fact, few believe that investment addressing LEX performance issues, will be real-time investment in 2018.

It has been believed that Salesforce will soon move into DSP (Demand-Side Platform) within few months. This proves that if we look a little ahead, to 2018, without a footprint over artificial intelligence, then its completely useless. The Marketing Cloud for Salesforce cannot be imagined without Einstein and IoT. There cloud be recommendations over keywords and pricing for programmatic ads and real-time biddings with DSP. The bidding process based on maximum daily spends can also be automated.

Salesforce is also into the process of adding some new features within Lightning Automation tools; like Process Builders, FLOWS and Analytics, along with a face recognition feature too. This in turn will have a much bigger influence on Salesforce’s learning platform. It has also been estimated that there will be a huge growth of people migrating from other platforms to Salesforce. This will have an immense effect over the Health Cloud. In this manner, the Health Cloud will take a pick up in 2018.

The Commerce Cloud is also gaining momentum as we head towards the new year, along with the Wave Analytics. Salesforce, will indeed put in more effort into Machine Learning, IoT, and AI Einstein this year. In fact, there will be high-end machine learning, deep learning and predictive analytics pursued. Like others, even the Marketing Cloud will grow twice its size and will become more stable and widely used. Hence, it can be said that all the innovation, all the momentum will be with Salesforce this – New Year 2018.