Tag: salesforce

Sales Cloud: What is the Salesforce CRM All About
CRM, Sales Cloud, Salesforce

Sales Cloud: What is the Salesforce CRM All About?

This is a critical time for all of us as the pandemic is still here. Only new strategies can help us find more leads, increase productivity within our staff, and maintain our clients’ loyalty. Salesforce CRM can help you achieve these goals in the challenging times we all are living in at present. 

CRM or Customer Relationship Management, essentially, is a type of software application built to manage critical data at one central location. In CRM, you may check customer information, send emails, even track your sales progress and follow your social media leads.

 

What is Salesforce Sales Cloud? 

The Sales Cloud is a Salesforce CRM based on the cloud. This cloud includes various tools for purposes that I just mentioned above. Also, Sales Cloud helps businesses in better contact management, sales forecasting, sales force automation, and improving productivity. It enables sales teams, managers, and executives to manage relationships with customers, sales-cycle efficiently, access valuable data about competition & own business, and prioritize tasks.

This system can be beneficial for companies of all sizes and types – B2B and B2C because it is a SaaS (Software-as-a-Solution) model. Meaning that the companies don’t need to work on those on-premise apps that demand servers, new upgraded versions, and have software issues. Salesforce Sales cloud allows companies to reduce their upfront costs, easy upgrades, quick setup & deployment, and scale it as their business grows. 

A robust CRM strategy can help you stay on a leading edge. With Salesforce Sales Cloud, businesses can start focusing on their core businesses and leave the sales & customer relations to the cloud. 

 

Salesforce Sales Cloud

Generate More Sales

Whatever is your industry, geography, or company size, we all want to achieve significant growth in our business. For this reason, we all need to develop a structure which helps our sales reps & managers to do their jobs efficiently, and with the help of the best technology, we can avail for them. Salesforce CRM enables you to make the entire process faster, create workflows, and speed up the approvals process for automating manual tasks, such as assembling complex proposals and filling out orders.  

 

Salesforce CRM

Boost Productivity 

Salesforce CRM is highly portable, and a sales rep can log calls, track opportunities, update data, and respond to the leads anytime and anywhere using their smartphone! This increases their productivity and efficiency! 

Also Read: Leverage Salesforce Sales Cloud and Pardot to Drive Higher Customer Engagement

 

Make Informed Decisions

Without a robust system behind, you may find it challenging to make critical decisions fast. But by tracking conversion rates, lead volumes, and your pipeline all in real-time, you can check the business’s actual state, which allows you to decide better from anywhere. Now you don’t need to carry your office laptop everywhere or connect with the IT staff to create reports. Salesforce CRM analytics software will keep you informed with all the customized sales forecasting reports, and you can build them with immense ease. 

 

Sales Forecasting

How Can Your Business Get the Most Benefits from Sales Cloud?

So, finally, you are ready to go for your share of Sales Cloud to improve your sales efficiency. But before we move further, I think we should discuss the benefits you may get with the Sales Cloud for your business! 

 

Improved Customization

Flexible and quick customization is the key feature that attracts businesses to the Salesforce Sales Cloud. Companies today have varying requirements and needs, and through the enhanced customization with the Sales Cloud, you can quickly develop fine-tuned applications, page layouts, and profiles most suitable for your business purposes. Sales Cloud also lets you build strict record-sharing rules and permissions to mirror the structure & hierarchy of your sales structure. This will help you set up different levels of accessibility to company reports and records. 

Other amazing benefits of Sales Cloud for your business may include:

  • Fully automated customer relationship management
  • Create quotes fast
  • Connect with your customers 
  • Sales Cloud can be integrated seamlessly with other systems 

 

Sales Cloud

Conclusion

If you look at the Sales Cloud from a sales rep’s perspective, it is exceptionally helpful in decreasing redundancies, prioritizing actions, optimizing processes, accessing information, and communicating better to close more deals. On the other hand, managers can use Sales Cloud for its various features that provide a unified view of status and history and tools for designing highly efficient approval processes and workflows. Those in a decision-making position can use the dashboards, forecasting tools, and analysis for making fast and informed decisions. To know more, connect with us or request a consultation here.

CTOs Leverage Technology to Focus on Customer Success
Salesforce

How CTOs Leverage Technology to Focus on Customer Success

The success of any sales & marketing plan depends heavily on customer engagement achieved through it. Engaged customers are loyal to your business, and they are perhaps the most significant influencers who help you acquire more customers through their positive word-of-mouth. 

When happy customers bring more customers, the interactions are feel-good. These interactions help boost customer satisfaction while reducing churn. Engaged customers are an asset to any business as they help offset new customer acquisition costs, which is 25x higher than retaining the existing ones. 

Customer engagement is as meaningful as customer acquisition, indeed! While helping you boost sales conversion, customer engagement can help you get more qualified leads as well.

The ultimate goal of sales teams is to sell and keep the company’s revenue on an upward trajectory. Considering customer acquisition their highest priority, sales professionals tend to spend most of their time and efforts on this. Conversely, businesses aren’t entirely excited about acquiring new customers only and want to have more loyal clients that return to their business.

Online research indicates that engaged customers spend at least 30% more on subsequent purchases than new customers. 

 

Benefits of customer retention for any business include:

 

Benefits of customer retention for any business

How to Boost Customer Retention?

 

We all know how important it is to achieve greater customer engagement. But “how to achieve it” remains a question for most of us! With digital e-commerce platforms completely transforming how customer interactions were done so far, it becomes essential for the CTOs to devise strategies that help them get these digital platforms – SMS, chatbots, online stores, and more. 

 

Here’re the quick tips for customer retention:

 

  • Power up your business with AI. Chatbots are a tremendous AI-powered tool that helps boost engagement by being available for customer queries 24/7.

 

  • Be available across all channels customers can look you up for! And these include all social and digital platforms where your competitors are also present.

 

  • Set expectations that are realistic and deliverable! Don’t put too much stress on your sales team for achieving an unrealistic target! It may backfire!

 

  • Ensure that consumer journeys are seamless. Modern customers don’t want to spend time deciding how your website works? Focus on UI & UX!

 

  • Use available client data to deliver a great experience to each of your valued customers.

 

  • Pay attention to customer service as that has a lasting impact in ensuring more excellent customer retention.

 

  • Make use of apps as most customers prefer apps to websites when shopping online, as per various online reports.

 

How Can Salesforce Technology Help Boost Customer Retention and Success?

 

Salesforce has been helping countless businesses achieve more excellent customer acquisition for years. Now you can use it for boosting customer retention as well! Salesforce helps streamline all your integrations to facilitate the creation of a lucid data-funnel through the sales, marketing, and customer support teams. 

 

How Can Salesforce Technology Help Boost Customer Retention and Success 

 

Let’s quickly discuss the best ways through which CTOs can leverage the powerful Salesforce technology for focusing on customer success!

 

Centralized Customer Data

In modern times, business success depends heavily on customer data, which keeps the system up and running. Salesforce helps centralize all data sources in one place – including customer communications via VOIP systems, emails, notes, and other channels. With the power of data in your hands, your sales & marketing teams can make better and informed decisions, meet their revenue targets, and strengthen long-term relationships with customers. Centralized data is more reliable and easily accessible when needed.

 

Personalization 

Stop bombarding your valued customers and business prospects with emails as part of your blast campaign! That won’t work anymore! Personalized messages can help you get your news across just as you want! Thanks to Salesforce’s personalized communication system, businesses can send customized emails, forms, and messages that eventually direct the customers to specific pages (landing pages). 

 

Track Customer Data

As discussed above, data is the backbone of modern businesses, without which it is virtually impossible to create and implement any marketing play. Customer data reveals a lot about them – their location, places visited, things they like, their workplace, and more. Using this information, businesses can respond better to their customers’ needs. Salesforce can help you track your customer data in real-time. 

CTOs can have their marketing data connected with Salesforce to avoid abandoned carts. Salesforce technology empowers businesses to keep a watch on the landing pages that attract maximum customers, making it easier to follow customers’ purchase journey and make informed decisions.

 

 

Re-Engage Customers

Marketing and sales teams find it hard to keep the inactive customers engaged because they do not respond to their emails, calls, and messages. As a result, even the best sales pitches remain ineffective. Most of the sales reps end up abandoning such clients. But with Salesforce, you can be sure that even the most inactive customer is kept connected.  

 

Conclusion

Customer retention is the key to business success, and Salesforce helps businesses harness the power of customer data for increased customer retention. By making judicious use of the customer data and having Salesforce technology in place for creating and implementing strategies that facilitate customer acquisition and retention, CTOs can make way for augmented ROI and revenues for their company. Other than the benefits discussed above, Salesforce helps sales officers understand why customers leave their brand/products/business; merge customer retention and services to deliver an enhanced customer experience. CEPTES is a Salesforce Silver consulting partner who can help you to accelerate the business value of your Salesforce.com investment through consultation, innovation, and digitization. If you want to grow your business, connect with us or schedule a demo.

Top-5-Salesforce-Integration-Tools-to-Boost-Your-Productivity
Salesforce

Top 5 Salesforce Integration Tools to Boost Your Productivity

Boasting the greatest marketing team on the planet and still struggling to achieve your dream sales figure? 

Honestly, setting up an amazing marketing team full of go-getters is just half the job done. 

You need to do a lot more if you want your sales to jumpstart at the earliest.

The Ingredients for Smart Decision-Making

 

You’ll need max productivity, detailed & impressive reports, and intelligent analysis to get an insight that fosters smart decision-making. This is when Salesforce comes into the picture.

 

Salesforce is powerful and robust, but it cannot do the magic all alone! What next? Well, the Salesforce company has taken care of that aspect as well. 

With AppExchange, a big marketplace of plugins, systems, and add-ons, marketers, and developers can benefit in more ways than it (Salesforce) is originally designed for. These tools help enhance the existing functionality of Salesforce.

Explore the AppExchange, and you’ll be overwhelmed for sure to see the massive repository of hooks, integrations, and proprietary systems that may leave you spoiled for a choice. 

 

Salesforce Integration tools are designed to help businesses improve their productivity. With the help of these amazing tools, you can speed up and automate your routine tasks.

 

Understanding the fact that you, as a marketer or a business, might not have enough spare time to research, study, and determine the best Salesforce integration tools to boost your productivity. 

 

Let’s quickly go over the top 5 Salesforce integration tools to help boost your productivity.

 

InsideView

 

This Salesforce integration tool is focused on social selling and is designed to help you deliver the right message at the right time to the right people. InsideView does this through trigger events and by analyzing your connections on social networks. With InsideView, you can monitor more than 25K sources to gain an insight into sales intelligence required on business mergers, new product releases, executive shifts, etc. that are a must to help you stay on a leading edge.

 

Your sales team members can accumulate useful information from business prospects through the People Alerts feature that lets you actively monitor activities from their social media profiles and act on the spot. Furthermore, you can import & filter your contact lists by industry, revenue, recent events, and a lot more.

 

Sales Chatter

chatter

Lack of knowledge about some excellent inbuilt features of Salesforce makes most people think that this platform is not enough to help them save time in various business operations and that only a third-party tool can help them. But those who know will tell you that Sales Chatter is one such amazing Salesforce tool that you can use for ensuring a perfect balance between your project and task management. In short, you don’t need to logout from your business-page to view your social media handle. Chatter allows business owners to effortlessly allocate their social media campaigns to a specific group and get constant updates.

 

Also Read: Top 4 Considerations for Salesforce Integration

 

Conga Compressor

conga-composer

No more do we use external HDDs or pen drives for storing customer interactions. Thanks to the cloud, storing and retrieving customer interaction and information is so easy and quick now. The same cloud powers conga compressor and it saves your salesforce teams from the hassle of maintaining a tedious manual copy and paste culture. Salesforce utilizes this amazing tool for storing customer information in the existing templates that are found in Conga. This tool is straightforward to learn and use. One of the best tools for enhancing salesforce productivity, Conga helps speed up business operations through a seamless workflow.

 

Sumo Scheduler

sumo_scheduler_

 

Designed to simplify appointments, Sumo scheduler is meant for organizations that have to deal with the lengthy and complex sales cycle. According to the reports, most salesforce professionals waste much productive time managing emails and taking phone calls. With Sumo scheduler, you can reduce this time drastically and help your sales team focus on more productive and useful work that brings business for you.

 

Ebsta Inbox

ebsta-inboxEmail marketing becomes easy with Ebsta Inbox in place. With Ebsta, you get access to multiple emails (on multiple platforms like Gmail, Yahoo, etc.) on the same platform, meaning you don’t need to check each email’s inbox to see what’s there. Rather, you can view all the important emails in one place with Ebsta Inbox. Its several features will help your sales team become more productive and perform better.

 

Summing Up

 

These Salesforce integration tools have made Salesforce a truly seamless platform that businesses can use for a wide range of purposes- from email creation, reporting, social-media post-interaction, and more with immense ease. With these tools up your sleeve, you can manage thousands of clients daily without hassle. To leverage the best of the Salesforce integration tools for boosting your productivity, connect with the experts at CEPTES. Call us or schedule a demo to know more about these tools.

Salesforce CPQ cloud solutions
Salesforce CPQ

5 Ways CPQ Drives Peak Sales Performance

CPQ (Configure, Price, Quote) cloud solutions are a boon for modern businesses looking for smarter ways to accelerate sales. Together with CRM, CPQ can do wonders for your business. 

Modern businesses must ensure that reps are able to support customers since buying behaviors keep changing. With CPQ, you can automate and centralize products, contract renewals, discounting, business rules, and pricing. 

Salesforce CPQ cloud solutions make data readily accessible in real-time. With the information at their fingertips, the sales reps are able to respond better and faster to customer needs.

 

Let’s quickly go over the 5 ways CPQ drives peak sales performance.

 #1: Improve Performance

Leaders can create a powerhouse of the focused sales force for establishing a great rapport with savvy customers. Surprisingly, most sales representatives spend only 1/3rd of their productive time selling, whereas they end up wasting their valuable time on administrative tasks, which include searching for information regarding sales in spreadsheets, configuring the data, and pricing each product manually.

Assuming that half of the sales are missed only because your competitors were quick in responding to the customer queries while your skilled reps were busy doing these administrative tasks, you ended up losing half your business to your competitors. With CPQ in place, you can be sure that your sales team is armed with the most useful data that is readily available when they need it for quoting on-the-go, grasping the potential to upsell, and discover new opportunities. Make your team smarter to drive sales and derive profits with CPQ.

A vast majority of customers would happily pay you more if and only they have a great experience.  Historically, sales reps have been swearing by competitive offers and relationship building. Today, businesses are more focused on solving customers’ problems and understanding their needs. Leaders can transform their sales representatives into experienced & competent ‘A’ players – capable of suggesting the best products, offers, and discounts automatically with no need for intensive training.

CPQ is a powerful tool in the hands of innovators and modern sales leaders willing to minimize friction and clash in their workflow by obviating manual processes. By eliminating manual work, sales representatives are able to share customized and accurate quotes in seconds.  

 

#2: Fuel Profits

Sales representatives are almost always stressed out about hitting their targets. Are you also among those? Don’t panic! There are countless CSOs who have to struggle to attain set sales-quotas. 

Disconnected channels, rogue discounts, and quoting & pricing errors are the common culprits in it. You can boost your sales velocity by being quick in your response to customers and by exceeding the expectations of your stakeholders. 

And, this is where CPQ can help you in eliminating pricing/quoting errors, cross-sell & upsell in real-time, and other factors that may affect your business revenues and profits.

 

#3:  Gain Full Control

When you eliminate errors and reduce workflow friction, you are able to grow faster. Customer expectations are here to grow further and that will have a direct impact on the sales quota you need to meet. 

With competitive offers raining from everywhere, it is difficult to keep the customers loyal to one business. But that doesn’t mean you need to stress out. With CPQ, you can gain full control of your customers’ sales behaviors and practices.

 

#4: No Guesswork

CPQ cloud solutions can help sales leaders keep their teams on the right track by ensuring that all the regulations, procedures, and rules around the product, discounts, offers, and pricing are followed. It helps align all the channel users – national as well as corporate regulations. 

The sales leaders enjoy great peace of mind as there are no or minimum claims, financial penalties, in case of a dispute. 

CPQ solution helps organizations standardize the behaviors of their ‘A’ players by guided selling, rule-based configurations, apt options for upselling and cross-selling, and discount governance.

 

#5:Simplify Complex Operations

The advanced CPQ solutions offer advanced mobility, new adaptive-intelligence applications, and capabilities of machine intelligence. With these, sales representatives are able to create tailored, precise proposals, and offers for customers when needed, where needed (on which device), and through what channel needed basis. You can, thus, rid your reps of the heavy lifting and help them focus on sales development and customer engagement.

 

Conclusion:

CPQs help sales representatives efficiently convert their leads into customers. Although it’s the sales team who uses CPQ, it must be implemented with other departments.  With the correct Implementation, your business will have a good sales process. To know more about CPQ, connect with us or request for a consultation.

Banks Can Transform Service Engagement with Salesforce
CRM, Salesforce Anywhere, Salesforce Financial Cloud, Salesforce Integration

Five Ways Banks Can Transform Service Engagement with Salesforce

The banking industry has undergone a massive transformation in the past few years. Just a few decades back, the whole system worked in silos. 

However, this is not the case right now. 

With Fintech, AI & several assistive software, banks are now able to reach the last mile customer. 

However, as it’s said, the innovation should never stop, and this is why, to make the sector more inclusive and approachable, we discuss a few ways banks can transform service engagement with Salesforce

So let’s get started!

 

Identifying the Most Common Issues

You might have heard about Pareto Principle. It states that roughly 80% of consequences come from 20% of the causes for many outcomes. The beauty of this principle is it can be applied to virtually any situation and still holds. 

Now in the banking industry, there are several service requests, such as reporting a lost card, blocking the stolen card, or resetting passwords, and so on. These constitute a huge chunk of all service requests and communication between customers and customer service representatives.

You must identify them through Salesforce integration and tools and start introducing self-service and automation. 

 

Salesforce integration and tools

 

Engage Customer Service Agents in More Complex Tasks

After completing the above-mentioned suggestion, the next task is employing self-service and automation tools in online portals and mobile apps. Chatbots and myriad other ways could do this. 

What benefit would it confer? 

It would free up agents from dealing with trivial issues that could be sorted out by AI, and help agents in devoting more time to crucial issues that require human intervention. 

If we analyze the new inventions and innovation, one thing is common- the urge to reduce human involvement in clerical tasks that could be automated. So why not apply the same to banking operations?

Read: How Salesforce Extends Beyond CRM for Banking and Insurance

 

Engage Customer Service Agents in More Complex Tasks

 

Integrating Self-Service with Salesforce Tools

No matter how good the automation technology is, there would be some issues that need to be dealt with by customer service agents. 

Additionally, some customers don’t wish to utilize chatboxes and other tools, as they require someone they could trust, i.e., a human figure. This is particularly true in cases such as lost credit or ATM card, and so on, when anxiety takes over the ability to think sanely. 

Integrating self-service with Salesforce would bequeath 360-degree data to agents, enabling them to get a holistic idea about customer issues and cater to them accordingly. 

 

Hyper Personalized Solutions

We all want to live a convenient life. It would be great if banks could draw schemes and offers based on our profiles and personal banking activities. 

Salesforce provides several integrations through which customer data could be utilized in offering customers such personalization, which deepens their link with the bank. 

 

Hyper Personalized Solutions

 

Engaging with Inactive Customers

Salesforce allows the ability to look out for inactive customers and send them re-engagement mails such as offers, discounts, attractive credit schemes, and so on. 

This not only activates them but prevents them from being poached by another bank. 

As per research, acquiring new customers is 5-25 more expensive than retaining the existing customer. This is why it makes a lot more sense to reach out to existing clients financially. 

 

Conclusion

Salesforce has made its mark on every industry, and banking is no exception. The industry could be made more inclusive and reach the poorest of the poor, making our society a tad bit more prosperous. We hope the above-mentioned five ways help in transforming service engagements. CEPTES is a Salesforce Silver Consulting Partner that can transform your business value through consultation, digitization, and innovation. If you want to advance your business, connect with us or request a consultation here.

Digital Transformation in Insurance
Digital Transformation, Insurance

Digital Transformation in Insurance: Opportunities and Challenges

The insurance industry is crucial for an economy. The pandemic changed the way insurers operate, and several processes such as sales, service, claims, and others have been transferred to digital channels. 

A year has passed since these changes were implemented where employees and insured persons alike have got used to the new normal. 

That being said, there are tremendous opportunities in the digital sector that could benefit both parties at either end of the insurance spectrum if embraced. 

Here we discuss some of the challenges and opportunities and how they could be leveraged. 

 

Omnichannel Access to Services

People preferred buying policies and doing basic tasks such as paying insurance premiums by physically going to the office. The pandemic forced people to ride the digital horse and strengthened the online service ecosystem. Now that customers have made a move, such practices must be encouraged. 

This could be done by providing omnichannel services to the customers. An insurance company should provide multiple touchpoints to the customer, such as mobile apps, websites, and so on. 

Further, efficient measures to check customer credentials and health status be employed so that insurance fraud is decimated and no impediments come in the way of due diligence.

 

Utilizing Customer Data for Better Services

Data is the king in the present times. While getting data isn’t tough, presenting it in a meaningful way is. Salesforce could present the data to help the employees get proper insights and make efficient marketing decisions. 

Also, as per research, customers don’t mind sharing their data if better services could be provided. It becomes important to offer personalized services to the clients who aim at the pain points. 

This would increase the return on the investment done and lead to more satisfied customers and higher customer retention.

Read: 4 Effective Tips to Use Salesforce for Customer Retention

 

Keeping a Vigilant Eye on the Data Protection

The stringent laws about data privacy and data protection such as GDPR, the Personal data protection bill of India, and others belonging to different countries worldwide need to be strictly complied with. 

Treating data with high-handedness could invite high penalties and even a ban on the operation of the company. This has necessitated contacting attorneys specializing in data privacy laws to create a proper strategy and road map of data acquisition and protection. 

The world is wary of security breaches, cyber-attacks, and online fraud, and it becomes important for insurance companies to handle such threats efficiently. This would repose the trust of customers in the company’s operations.

Read:  How Salesforce Extends Beyond CRM for Banking and Insurance

 

Breaking Down Silos, Connected Digital Ecosystem

Just a few decades ago, almost every industry used to work in silos. This means there were straitjacket divisions between different departments of the same organizations. However, now there is a high need to connect the different departments so that synergy could be ensured in the whole company’s functioning.

Tools such as Salesforce allow the companies to integrate the data between different teams leading to better decision making, planning, and implementation.

Several strategies, such as account-based marketing, increasingly rely on sharing of data to combine sales and marketing departments’ efforts so that one doesn’t create bottlenecks in others’ work. 

 

Conclusion

The pandemic has pushed us years ahead when it comes to adopting a digital way of working and living. From the legal to even consulting industry, every industry has saved costs and benefitted tremendously from this digital move. It is high time that insurers adopt this new way of functioning and strengthen their operations, benefitting both the customers and the company. To know more, connect with us or request a consultation here.

Strategies-for-Account-Based-Marketing-(ABM)-with-Salesforce
Salesforce

Strategies for Account-Based Marketing (ABM) with Salesforce

Marketing is one of the few job profiles that require one to learn from the world constantly. One has to keep an eye on the new trends rising in the market and implement them at light speed. Even after making such efforts, if the marketing and sales teams aren’t aligned throughout the journey, the result may appear fragmented.

 

This is where the Account-based marketing approach becomes handy. Ahead, we’ve discussed this term coined by the Information Technology Services Marketing Association and talked about how Salesforce makes implementing this technique like a cakewalk. So without any further ado, let’s get started!

 

What is Account-based Marketing?

Strategies for Account-Based Marketing (ABM) with Salesforce

The “Broad-based marketing” concept dawns upon our mind when we think about the word ”marketing.” It involves casting a wide net on the whole of the target population instead of narrow-based marketing, which involves selectively choosing accounts and being the best to a certain audience. 

 

This is where Account-based marketing comes into the picture. Here the sales and marketing team joins forces to target and customize campaigns for generating the highest quality leads. 

 

The unique thing about ABM is that the campaigns feel targeted and personalized to each account, making lead conversion a cakewalk!

 

How Salesforce Acts as a Boon for Account-Based Marketing

 

Getting a 360-Degree View

 

Below we have discussed some points as to why Salesforce acts as an ally in your pursuit of getting the best out of account-based marketing. 

 

Read on to know more.

 

Tailored Message to Strike the Right Chord with a Prospective Customer

 

We are living in a world where personalization acts as a key factor in whether a client would like to associate with a company or not. This is because we are intensively seeking trust and a human touch in services. This is why a company can provide personalized communication, mails, content, newsletters; it would help deliver a more precise message. Utilizing the data available with Salesforce integrations could help prepare templates and feeding information across different marketing channels.

 

Read: How to Use Salesforce to Automate the Sales & Marketing Process?

 

Einstein Tool to Leverage the Potential of AI

 

Strategies for Account-Based Marketing (ABM) with Salesforce

 

AI has taken much manual, tedious work away from us humans. Salesforce’s homebuilt AI, Einstein, is seemingly integrated, which puts the data and does away with the data preparation or model management. This tool is highly beneficial in predicting steps that can benefit your marketing and sales team to work in synergy and take helpful decisions.

 

Sandboxing to do the Double-Check

 

Conducting a trial run or test is beneficial for gaining confidence in the prospective action before it is implemented on the real audience. Salesforce contains a robust sandbox feature that provides an isolated testing environment to run programs and execute files. If the company wishes to make any changes before going ahead with the strategy or plan, the sandboxing process’s cues bequeath can be highly beneficial. 

 

Getting a 360-Degree View

 

Salesforce integrations and tools provide a holistic view to the marketing and sales department for taking a synergized action. The tools are designed in such a way that decimates any bottlenecks. The teams would collaborate better and take decisions on matters ranging from most basic to complex ones without any impediments. 

 

Conclusion

 

Overall, the need for innovating marketing strategies and diverging them on the path of personalization couldn’t be stressed enough. Using cutting-edge tools such as Einstein, fruitful predictions would help eliminate bottlenecks and produce higher investment returns through account-based marketing. We hope you found the article helpful. To know more, connect with us or request a consultation here

Salesforce for Customer Retention
Customer Experience, Customer Relationships, Salesforce

4 Effective Tips to Use Salesforce for Customer Retention

Smart companies have recognized that consumer loyalty is the most powerful sales and marketing tool that they have.

 

The above quote couldn’t be more right in the present world of business. We see new products and services being launched every day, and then more products and services replicate the existing ones. 

Retaining existing customers is the only significant way through which companies could rise and shine. Research done by Bain & Company states that a 5% increase in customer retention has led to a more than 25% increase in profit. 

This necessitates talking about customer retention and, more so, how you could use Salesforce for achieving this objective. 

So without any further ado, let’s get started!

 

Consolidating Customer Data in One Place

The 21st century is seeing fierce competition between business organizations to acquire customer data. This data has become a lifeblood for the survival and success of modern businesses. 

All the emails, VOIP system calls, and detailed history of every single customer could be collated in one place. This helps the marketing, sales, and customer service team get on the same page and predict the customer’s pattern to make informed decisions. 

 

 

Personalizing Communication with the Customer

We all desire to feel special. Here, the means do not matter much. All that matters is knowing someone took out time for us. Now, if you wish to mete out such conduct towards your customers, what could be better than sending them personalized emails and texts. 

With Salesforce, you can use several tools and integrations to personalize landing pages, forms, and much more. 

This can act as a powerful tool, especially in a world where most things have been automated and lack a uniquely human touch. We are slowly moving towards a world that is more relatable and human-like. Why not start the journey with simple personalized mail?

 

Read Pardot Marketing Automation – The Key to Generate More ROI

 

 

Integrating with Customer Service Platform

Primary aspects of business such as the product help in attracting customers. However, customer service is among the secondary elements which help in retaining the existing ones. It is imperative to address customer issues and requests and solve their problems and maintain them.

It is said that customer service is the new marketing, and you probably don’t want to leave this golden opportunity. Integrating Salesforce with the customer service platform would help in serving the customer in a highly efficient way. Salesforce gives an accessible overview of all email, phones, connected devices, and other constituents to serve the customers better.

 

Engage with Inactive Customers

Acquiring a new customer is 5-25 times more expensive than retaining an existing customer. Now, several customers might not have opened the mailboxes or took out time to read the recent email you sent. It becomes essential to send them re-engagement mails such as offers, discounts, or giveaways to rekindle their spirits.

You won’t have to spend much time and resources getting them on board, and if your company has already gained their trust, the efforts required are far less. You can ease out your task by using Salesforce to gain meaningful data about these customers. 

 

Conclusion

Just like when we visit a restaurant, everything from food to waiting time determines whether we’ll revisit the place. In the same way, the aspects mentioned above are crucial in retaining your customers. We hope to retain customers using Salesforce would help you in serving the customers in the best way. CEPTES is a Salesforce Silver Consulting Partner who can help you to amplify your business value through consultation, digitization, and innovation. If you want to grow your business, connect with us or request a consultation here.

Salesforce

How Salesforce Extends Beyond CRM for Banking and Insurance

Customer Relationship Management software helps in delivering outstanding service to the customers. From giving access to rich customer profiles to providing alerts such as client life events, these CRMs have revolutionized the way these industries operate. 

 

CRMs are no more an optional commodity in the Banking and Insurance industry, and with companies such as Salesforce bringing to the plate much more than typical CRM offerings, it becomes important to talk about why Salesforce is important for the Banking and Insurance industry. So without any further ado, let’s get started!

 

#1: Hearing Out What Customers Need

 

Salesforce offers several tools and functionalities which help in understanding the customer better. This allows bequeathing them with unique offerings catered to their needs and desires. Customers don’t mind sharing their data in the hope of better services. For example, Accenture’s research showed that 64% of people would want insurance premiums based upon their behavior. That means if they have a good driving record, having a comparatively low premium would bring a smile on their face. 

customer needs

Another research by eMarketer also proves something on this line where the data showed that 80% of people don’t mind sharing their data if companies offer personalized services. Salesforce custom integrations come in handy in such scenarios as they make summary and visualization of data a cakewalk. 

 

Read: Digital Transformation in the Financial Industry – Digitising the Sales Process & Transformation Frameworks

 

#2: Automation Helping in Solving Complex Problems

 

Both the insurance and banking industry have to deal with a myriad of service requests daily. A good CRM software could analyze the most occurring inquiries and prepare data to be utilized by AI for automation. By automating processes where human intervention isn’t required, the agents’ time would free up, and they would be able to involve themselves in more productive tasks. 

 

automating

The idea of providing self-service not only reduces the time taken to provide the right solutions to customers but also leads to an increased focus on a complex issue that requires human intervention. Additionally, when a service agent gets a 360-degree view of a customer’s profile, past activities, and transactions, they’ll better understand customers’ issues and help them accordingly. 

 

#3: Product Comparison Tools

 

The banking and insurance sector has many products and services stocked on shelves waiting for customers to pick them up. However, prospective clients expect transparency, and if a business can provide them so, it could lead to lifelong trust. 

 

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This is where banks and insurance companies could use Salesforce for product comparison tools. They make the buying decision easier and help insurance agents and bankers explain the difference between the two products and services to the client. 

 

Also Read: How financial service providers can scale up quickly with Salesforce Financial Cloud

 

#4: Inhouse Training

 

The whole world is moving towards AI, the cloud, and everything technology. It becomes important to get the staff trained thoroughly on software and technologies they would be working on, and this is where Salesforce could be of great help. Salesforce partners can provide training to internal teams, which would help get work done seamlessly.  

 

 Contact us to find out more about how we can help your business to achieve unprecedented growth.     

 

#5: Increasing Customer Loyalty

 

As per research, acquiring a new customer is 5-25 percent more expensive than retaining an existing customer. Salesforce helps get key insights about a customer, which are beneficial in devising personalized plans for every customer. Further, even inactive customers could be recognized and rekindled through several re-engagement tools. 

CEPTES-TEAM

 

Read More: Salesforce for Financial Industry: How to Streamline your Sales Process

 

Conclusion

 

The banking and insurance sector contributes to a nation’s GDP and serves almost every person on the planet. A good CRM goes a long way in the seamless operation of these two industries. With more than a decade of Salesforce expertise and excellent service, CEPTES can help make your banking and insurance processes more transparent, seamless, and secure. We hope the above information about Salesforce and its importance in these two sectors was helpful. To know more, connect with us or request a consultation here. 

Salesforce-Marketing-cloud-An-Ensemble-Kit-for-Enhanced-Marketing
Marketing Cloud

Salesforce Marketing cloud: An Ensemble Kit for Enhanced Marketing

One big challenge most marketers across the globe face today is how to acquire and retain customers. The key to customer acquisition and retention, however, lies in effective communication – the more you are connected with your customer the brighter are the possibilities of achieving faster conversion. Trying to do this manually is a herculean task. 

 

What to do then?

 

This is when Salesforce marketing cloud comes to the rescue!

 

Salesforce Marketing Cloud offers the most powerful online marketing platforms for businesses looking for smarter ways to communicate with their customers through different digital channels. 

 

The marketing team in your office can make use of the Salesforce Marketing Cloud for managing customer emails, journeys, social media, mobile, content creation, web personalization, data analytics, content management, and more.

 

Geared towards B2C firms, Marketing Cloud is gaining popularity among global enterprises. The flexible model is adjustable to the unique needs of organizations that have started automating their marketing processes just recently. Customers can begin using a marketing module (like email) and then go on adding other automated or digital modules when needed.

 

Marketing Cloud is a marketer’s dream come true as it brings together different aspects of digital and web marketing. Some of the top players in the market have been benefiting from this cloud so far and they have already made that intelligent move to change their marketing game altogether.

 

Are you still not sure whether Salesforce Marketing Cloud is worthy of an investment? Let me tell you that:

“Salesforce Marketing Cloud has gotten excellent solutions businesses can use for their purpose.”

Here’s a quick overview of impeccable Salesforce Marketing Cloud Solutions all businesses looking to improve their marketing practices should know about!

 

Personalization Builder

This tool enables businesses to create profiles & algorithms deduced from customer habits.  Using Personalization Builder helps automate and personalize everything right from fetching and delivering related content based on user search habits, product/service recommendations, incorporating & integrating trending behaviors to maximize customer engagement.

 

Customer Journey Management

Thanks to the Salesforce Marketing Cloud, now you can personalize each and every interaction with your customers and create personalized customer journeys. 

With customer journeys available at their fingertips, your sales and marketing staff can work smarter and get better data insight throughout your organization.

The amazing benefits of customer journey management solution include:

  • Ability to create a targeted and fully customized customer journey
  • Garner a better understanding of your customer base
  • Engage your customers during each vital customer touchpoint
  • Ability to create targeted calls-to-action (CTAs) and then send these CTA through appropriate channels – social, email, or mobile
  • Ensure better results from your marketing activities with the help of data analytics
  • Deliver cross-functional & cross-channel marketing (digital or otherwise) campaigns

Marketing teams that use Salesforce Marketing Cloud are able to:

  • Create a single view of customers
  •  Automate the journey of customers in real-time
  • Connect with customers via personalized content through different devices and channels

Marketing Cloud from Salesforce makes it easier for marketers to efficiently manage behavioral and demographic data gathered in the app while supporting data addition from systems outside their business, such as ERP, CRM, and e-commerce.

Read: Salesforce has Introduced New Einstein Email Capabilities for its Marketing Cloud.

Takeaway

Businesses can help their teams to operate at their fullest potential with the Salesforce Marketing Cloud. As a decade-old Salesforce Silver Partner, we at CEPTES specialize in streamlining and delivering the marketing and sales processes leveraging the immense powers of the Salesforce Marketing Cloud. To explore the opportunities Salesforce has for your business, please feel free to connect with us!