Introduction: SAP vs Salesforce

In a day and age when organisations are moving towards streamlining the way they operate, some strategic decisions need to be taken. Doesn’t matter if you are a funded billion-dollar startup, a large corporate organisation or even a small business, all of you need to figure out steps to make your operations more efficient. In...

Flows in Salesforce

Flows in Salesforce help you to design intricate business solutions. Since these are tailor-made, no coding is required. The Flow Builder is a successful Salesforce tool, which gives you control like Salesforce developers. Flows are beneficial in case you are conducting mass updates for unrelated records etc. Flows are used for innumerable operations and these...

4 Ways Pardot Premium Enhances Account-Based Marketing

If you are a B2B marketer, you certainly know how efficient Account-Based Marketing can be for you.   Account-based marketing is simply based on the notion of prioritizing the important stuff, and weeding out the not-so-important ones easily. With account-based marketing’s focus-driven marketing efforts, your chance of closing a lead increases significantly.   Now that...

Introduction to Salesforce Industries and OmniStudio for Architects

When Salesforce acquired Vlocity in 2020, what it promised is the sync between the core platform and industry-specific solutions & processes. The intent of such transformation was to cater to both specific business needs and regulatory and legal requirements of companies. Another noteworthy fact is that Salesforce Industries offer various data models that serve industries...

5 Great Reasons to Become a Salesforce Vlocity Developer

Salesforce is the number 1 CRM (customer relationship management) platform today. It helps different departments like marketing, commerce, sales, IT, and service of a business to work together as one integrated CRM platform. Some of the uses of Salesforce are: Growing business faster Building, launching and scaling eCommerce Providing great customer service Engaging with customers...