CPQ (Configure, Price, Quote) cloud solutions are a boon for modern businesses looking for smarter ways to accelerate sales. Together with CRM, CPQ can do wonders for your business. Modern businesses must ensure that reps are able to support customers since buying behaviors keep changing. With CPQ, you can automate and centralize products, contract renewals,...
The banking industry has undergone a massive transformation in the past few years. Just a few decades back, the whole system worked in silos. However, this is not the case right now. With Fintech, AI & several assistive software, banks are now able to reach the last mile customer. However, as it’s said, the innovation...
The insurance industry is crucial for an economy. The pandemic changed the way insurers operate, and several processes such as sales, service, claims, and others have been transferred to digital channels. A year has passed since these changes were implemented where employees and insured persons alike have got used to the new normal. That being...
Marketing is one of the few job profiles that require one to learn from the world constantly. One has to keep an eye on the new trends rising in the market and implement them at light speed. Even after making such efforts, if the marketing and sales teams aren’t aligned throughout the journey, the result...
Smart companies have recognized that consumer loyalty is the most powerful sales and marketing tool that they have. The above quote couldn’t be more right in the present world of business. We see new products and services being launched every day, and then more products and services replicate the existing ones. Retaining existing customers...
Customer Relationship Management software helps in delivering outstanding service to the customers. From giving access to rich customer profiles to providing alerts such as client life events, these CRMs have revolutionized the way these industries operate. CRMs are no more an optional commodity in the Banking and Insurance industry, and with companies such as...
One big challenge most marketers across the globe face today is how to acquire and retain customers. The key to customer acquisition and retention, however, lies in effective communication – the more you are connected with your customer the brighter are the possibilities of achieving faster conversion. Trying to do this manually is a herculean...
The top-rated CRM provider, Salesforce, is the name most organizations trust to automate their customer relationship management. Despite this, a vast majority of CRM projects end up with huge failures. Wondering why? There is one common reason behind all these failures, and it is the delay and time taken by most organizations in figuring out...
The Lightning Web Components have become a powerful, easier, and faster programming model for creating web components. Supporting & strengthening the web standards drastically, Lightning Web Components (LWC) can leverage elements, modules, templates, shadow DOM, and several language constructs. With LWC, businesses can enhance and improve their Salesforce lightning platform, impelling it to employ UI...
If you are familiar with Salesforce, most probably you already know about AppExchange as well. The online store comprises thousands of solutions ready to install. AppExchange is designed to support various key operations across industries and businesses. Despite being so high in popularity, AppExchange is still a mystery for countless businesses when getting their app...
CEPTES is a global Salesforce service provider who accelerates the business value of your Salesforce investment through consultation, digitalization, and innovation.
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