Tag: Trailhead

Salesforce

Salesforce introducing Experience Cloud, build on the the Customer 360 platform

It’s been a week of announcements for Salesforce, with the latest being the introduction of Experience Cloud, built on the Customer 360 platform. With Experience Cloud, businesses can rapidly go digital by building their websites, mobile apps, and other digital customer interaction points. 

Experience Cloud has been designed by bringing together Experience Builder, Salesforce CMS, Mobile Publisher, and a suite of web apps to transform the entire customer journey. Customers gain a competitive advantage because they have taken the first step, leveraged data to create meaningful relationships, and unified every aspect across a seamless customer journey.

Digital transformation is essential for businesses to survive, with customers looking for online experiences and showing trepidation to visit physical locations. Salesforce is committed to helping businesses craft engaging experiences, empowering them to make intelligent business decisions with the information. They’ve outlined a few guiding principles and some customer success stories at the link above.

Get started on Trailhead here. For more information get in touch with our experts at CEPTES to get started on your digital journey today.

Salesforce

Salesforce Introduces brand new platform, Digital 360

Salesforce has introduced Digital 360, a new platform for the emerging digital workforce to drive customer engagement from anywhere in the world. This platform will be a part of Salesforce’s commitment to teams working separately across the globe, bringing together features and innovations from the Customer 360 platform. 

The platform will be augmented with expert services, a robust partner ecosystem, and new learning resources from Trailhead

“Every company has gone digital overnight because of the pandemic, With Digital 360, we’re delivering the full power of Salesforce tailored to digital leaders—our products, ecosystem, learning and expert services—enabling them to move with the speed, agility and scale they need to operate at Black Friday levels every single day.”

Adam Blitzer, EVP & GM, Digital. 

Product features include:

  • Customer 360 Audiences a customer data platform for marketing teams to bring together all of their customer data
  • Cloud Payments – A built-in payment solution powered by Stripe
  • Experience Cloud – For rapidly building CRM-powered digital experiences

Digital 360 combines the power of Marketing Cloud, Commerce Cloud, and Experience Cloud to give users the ability to build longer-lasting, deeper customer relationships with collected data. 

Another major announcement was the introduction of a brand new suite of technologies for businesses to boost their growth post the COVID-19 pandemic. Customers are uncertain about the future and hesitant to make business decisions, Salesforce is giving sales representatives the tools to gain the maximum advantage for virtual selling.

AppExchange

7 Things You Need to Know About Selling in AppExchange

If you are a part of the massive Salesforce ecosystem, it is highly unlikely that you haven’t heard about AppExchange. AppExchange is the biggest marketplace built to sell apps that can extend the functionalities of Salesforce. 

When Salesforce users need certain functionalities that are not available in default Salesforce, and if the user isn’t interested in coding from scratch, then they will look for additional apps in the marketplace for solution. Currently, 5000+ apps are listed on the AppExchange spanning across various niche, category, industry, Salesforce products, etc. These apps are developed to help save cost, time, or automate multiple processes for users across verticals. 

But do you know how to sell efficiently using the AppExchange platform? Here are the 7 things you need to know in order to leverage the platform to unlock success. 

What can I do here?

Glad you asked! 

In AppExchange, you can create apps, Lightning Components, Lightning Data, Bolt Solutions, and Flow Solutions. 

Start building apps quickly by using Components made by Salesforce or create your custom components. 

Start your first step based on your everyday experience and create your apps. You should be able to explain to others what the product is, what it does, and its need.

You can start with Trailhead offered by Salesforce, which can level up your skills and build you for the future.

Stay in touch with AppExchange with weekly and monthly emails.

Demand paves for opportunity

Over 83% of Salesforce customers have at least one app from the AppExchange. Salesforce customers first reach out to AppExchange to find the perfect app they need. They need it because they don’t want to deal with the code and its associated bugs. So, there is always an opportunity for developers like you to develop apps that can help enterprises.

Streamlining Sales and marketing

Have a market strategy for your app and start the campaign before launch

In-house marketing facility includes— AppExchange Marketing Program, Sponsorship Sales, Partner Power Hour, Sell Like Salesforce Checklist, Top Demo Resources, and Additional Sales Resources. Remember to build an optimized and perfect AppExchange listing to attract and engage your customers.

Track your product

As with any application, there will be some unforeseen bugs, future updates, and don’t forget to maintain your app’s documentation. Also, remember to test your app for the Salesforce release. Stay updated to the help offered by Salesforce to better track your product like the new Einstein analytics apps. Einstein Analytics apps provide up-to-date data and help you to work with any device.

Security first

Plan for the steps for the security of your app beforehand. The process takes around eight weeks after your app and supporting documentation are complete, you’ve met all Salesforce’s requirements, and are within the agreed guidelines. Prepare yourself or your development team for the Salesforce review process to avoid the delayed launch of your product.

Work from anywhere

Amongst the pandemic, there is no better way to stay connected and work for the common purpose. Stay at your home and develop and sell apps in AppExchange. 

Recently the CEO of Salesforce assured and encouraged the customers to stay patient and calm yet keep growing.

Work.com is a Salesforce platform that facilitates Salesforce customers and partners to work safely amidst the pandemic. You can also start creating applications on this platform, just like AppExchange.

Outsource your App

Product Development Outsourcers (PDOs) offer expertise in building ISV apps, as well as other valuable services like training, marketing, and selling your app. PDOs can design and build your entire app, or take on specific features, like integrations. It’s better to contact a PDO to build the apps based on your idea because they can save your money.

CEPTES is a Salesforce Consulting, ISV & PDO partner that has been delivering top-notch Salesforce solutions across the globe for over a decade now. We have successfully built multiple AppExchange applications for various industries. With over 80% of Salesforce certified consultants, we are widely accepted as a leader in building AppExchange enterprise solutions.

If you are looking to take your idea to AppExchange with a next-gen enterprise application, please get in touch.

ALSO READ: AppExchange App Development Best Practices